If you use a Consent Management Tool on your website, please note this information:
Tracking with etracker does not require the consent of the website visitor, so that no consent via a content banner has to be obtained
etracker Analytics is provided without cookies by default since the 5.x code. For this purpose, we have deactivated the setting of cookies in the etracker script – as described in the following documentation – with the setting data-block-cookies=”true”.
If you would like to use etracker for customer journey tracking with cookies, we provide the API calls described below to set or issue cookies for the respective website visitor. However, standard session tracking can still be carried out using etracker without consent to etracker cookies.
You will find specific integration instructions for the following content management solutions as well as for integration into your own solutions:
- Borlabs Cookie
- Own solution
Make sure that the etracker script is always run – regardless of any consent banners and regardless of any consent of the website visitor.
etracker Analytics is provided without cookies by default. In the etracker script, the setting of cookies is prevented by this attribute:
This makes the complete tracking code look like this:
We provide the following three API calls for the integration of etracker Analytics in consent management solutions:
1 Activates the setting of cookies
2 Disables the setting of cookies
3 Checks if etracker cookies may be set
_etracker.areCookiesEnabled() (Response: true oder false)
ATTENTION: The API calls only work if the attribute data-block-cookies=”true” is set in the tracking code. If etracker cookies are blocked for users, A/B tests and smart messages from the etracker Optimiser are not played.