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Tracking Guide

You want to measure the success of your Microsoft Ads campaigns in a data protection-compliant and content-independent way with etracker Analytics? No problem.

In Microsoft Ads, the field Suffix of final URL was created for tracking purposes. The entries in this field are added to the campaign link when an ad is delivered by Microsoft Ads and then always forwarded to the landing page. On the landing page, they are automatically captured by the etracker count. 

We recommend setting the Suffix of the final URL once at account level in order to have the data entry delivered automatically for all campaigns. 

And this is how the entry in the Suffix of final URL field should look like: 


Simply copy and paste this set of parameters into the Suffix field of the final URL in Microsoft Ads:

What can I do if there is no etracker code on the target page? 

If ads lead to pages without an etracker code, it is not possible to record the clicks using simple URL parameters.

 In this case, please proceed as follows:

1. Save the target page as the final URL in your Microsoft Ads Editor.

2. Add a suitable etracker campaign redirect link in the tracking URL field. The campaign redirect can look like this:


The redirects can also be created in the etracker link generator. You find the link generator in your account under Marketing Reports → Sources → Campaign → Link Generator (click the magic wand to the right of Campaign).     

Attention! Please only use the redirect link method if there is no etracker code on the target page. Otherwise, the data will be recorded twice.