etracker Whitepaper

Detailed, real-world information on web analytics and data-driven marketing.


Consent-free in compliance with TTDSG and GDPR

To use web analytics services in compliance with the current guidance of the German supervisory authorities for telemedia providers without an obligation of consent, the TTDSG and GDPR require that analytical cookies are not used, …


Does etracker provide a Tag Management System?

Tag management systems help to simplify the installation of external scripts – called pixels or tags – on websites.


How privacy friendly is Google Analytics 4 (GA4) truly?

Google Analytics has been de facto prohibited by the EU supervisory authorities since December 2021. In response to this, Google has announced several data protection improvements for the new Google Analytics 4 (GA4), …

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