All features in detail

FeatureBasicProEnterprise

100% GDPR and TTDSG compliant - verified consent-free (tracking and cookies)

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Data storage in Germany, EU

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Free online, email and telephone support

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Optional cookie activation upon consent

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Possibility to object integrated in sample data protection notice

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Exclusion of data collection (for internal access) via cookies or IP blocking

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SSL encryption of statistical access

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Number of multi-user accesses with roles and rights

10

10

unlimited

Multi Account Management

X

X

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Statistics data export (CSV, XML, Excel, PDF)

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Export dispatch via email

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Interface in German and English

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Responsive reporting interface for desktop and tablet

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Interactive dashboard for desktop, tablet and smartphone

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Cross Device Tracking (optional)

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KPI monitoring with email alert

X

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Free segment drill-down in multiple levels

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Segmentation on 100% of the data (no sampling)

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Neartime web analytics reporting (under 30 minutes processing time)

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Visitor recognition via first-party and third-party cookie upon cookie activation

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Customisable and interactive report graphics

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Own reports freely customisable

X

X

10

Own segments

X

X

5

Web service interface (REST) for dynamic export of aggregated reporting data

X

X

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Connector for data visualisation and dashboarding with Looker Studio (former Google Data Studio)

X

X

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Structured raw data export for further processing in BI tools etc. (plus SFTP server fee on activation)

X

X

optional

Onsite

FeatureBasicProEnterprise
Set-up wizard for conversion funnels or website target processes (without code customisation)

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Auto-tracking of page views and parameters, URL area structure, download clicks and external link views

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Click-event tracking via CSS selectors without intervention in the HTML of the pages

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Engagement Analysis
Dwell time

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Page views per visit

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Entries

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Exits

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Staytime reports to the second

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Location Analysis
By country

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By browser language

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By region

X

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By city

X

X

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Content Analysis
Pages

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Website sections

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Events incl. automatic capture and clicks selected via CSS selector

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Click paths and conversion paths (target steps)

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Technology Analysis
Device type (desktop, tablet, mobile, etc.)

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Operating system and version

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Mobile device manufacturer

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Browser and browser version

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Comparisons over time and drilldown
Year

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Month

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Calendar week

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Weekday

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Day (date)

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Hour

X

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Segmentation according to visitor types
Customer vs. non-customer

X

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New visitor vs. returning visitor

X

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User Analytics

FeatureBasicProEnterprise
Live visitor ticker

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Live visitor tracking and display of the last 50 visits

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Visit history and click path to individual visitors

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Data enrichment from CRM and other systems

X

X

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Marketing

FeatureBasicProEnterprise
Automatic detection and classification of traffic according to search engines (SEO, SEA), social media, link/referrer, type-in

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Automatic detection and transfer of Google UTM parameters

X

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Automatic tracking and upload of Google Ads conversions to Google Ads

X

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Campaign link generator and Campaign management

X

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Campaign parameters for granular tracking by partner, channel, campaign, ad, variant, placement, target, keyword, etc.

X

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Multidimensional segmentation by up to six segments in an individual report

X

X

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Cross-channel analysis of any campaign characteristics

X

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Campaign analysis dynamically segmentable by landing pages, device type, geo-origin, shopping baskets, etc.

X

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Multiattribution comparison: First Ad, Last Ad, equal distribution, U-distribution (bathtub)

X

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Customer journey analyses: number of contacts, contact sequences, impact phases

X

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Onsite campaigns for internal search, product recommendations, banners, etc.

X

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eCommerce

FeatureBasicProEnterprise
Automatic adoption of Google Enhanced Ecommerce Events

X

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eCommerce event tracking code can be integrated individually or via plug-ins

X

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Tops-Flops

X

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Analysis of abandoned shopping baskets

X

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Assortment analysis with product name, ID and four category levels with dynamic drilldown

X

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Look-to-book and return rate segmentable by campaign origin

X

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Shopping basket analysis by campaign origin

X

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eCommerce funnel: product seen, added to shopping basket, deleted from shopping basket, ordered, purchased, cancelled (returned)

X

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Order report with orders, associated products and campaign assignment

X

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Scrollmap

FeatureBasicProEnterprise
Automatic detection of scroll depth per page (0-9%, 10-24%, 50-74%, 75-100%)

X

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Scrolling behaviour projected directly onto web pages

X

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Device type switch for desktop, tablet and smartphone view

X

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Scrollreport

FeatureBasicProEnterprise
Proportion of visitors and dwell time per scroll depth section

X

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Segmentation and comparison by campaign origin, device type, visitor type and much more

X

Basis segments

Basis and extended segments
Multiple drill-down by combination of segments (e.g. first-time visitors via SEA with smartphone)

X

Basis segments

Basis and extended segments

Form Analysis

FeatureBasicProEnterprise
Form event API for capturing visibility and interactions with forms

X

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Analysis at form, section and field level (including field type)

X

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Impressions, interactions and errors at form level

X

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FeatureBasicProEnterprise
Usage per app screen

X

X

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Interactions according to "Category", "Action" and "Object"

X

X

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Automatic recording of duration of use

X

X

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Visitor analyses (per year, month, week, weekday, day, hour)

X

X

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Technology analyses (device type, device, OS, OS version, manufacturer)

X

X

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Software Development Kit for iOS and Android

X

X

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Transactions and shopping baskets

X

X

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