All features in detail

FeatureBasicProEnterprise

100% GDPR and TTDSG compliant - verified consent-free (tracking and cookies)

Data storage in Germany, EU

Free online, email and telephone support

Optional cookie activation upon consent

Possibility to object integrated in sample data protection notice

Exclusion of data collection (for internal access) via cookies or IP blocking

SSL encryption of statistical access

Number of multi-user accesses with roles and rights

10

10

unlimited

Multi Account Management

X

X

Statistics data export (CSV, XML, Excel, PDF)

Export dispatch via email

Interface in German and English

Responsive reporting interface for desktop and tablet

Interactive dashboard for desktop, tablet and smartphone

Cross Device Tracking (optional)

KPI monitoring with email alert

X

Free segment drill-down in multiple levels

Segmentation on 100% of the data (no sampling)

Neartime web analytics reporting (under 30 minutes processing time)

Visitor recognition via first-party and third-party cookie upon cookie activation

Customisable and interactive report graphics

Own reports freely customisable

X

X

10

Own segments

X

X

5

Web service interface (REST) for dynamic export of aggregated reporting data

X

X

Connector for data visualisation and dashboarding with Looker Studio (former Google Data Studio)

X

X

Structured raw data export for further processing in BI tools etc. (plus SFTP server fee on activation)

X

X

optional

Onsite

FeatureBasicProEnterprise
Set-up wizard for conversion funnels or website target processes (without code customisation)

Auto-tracking of page views and parameters, URL area structure, download clicks and external link views

Click-event tracking via CSS selectors without intervention in the HTML of the pages

Engagement Analysis
Dwell time

Page views per visit

Entries

Exits

Staytime reports to the second

Location Analysis
By country

By browser language

By region

X

By city

X

X

Content Analysis
Pages

Website sections

Events incl. automatic capture and clicks selected via CSS selector

Click paths and conversion paths (target steps)

Technology Analysis
Device type (desktop, tablet, mobile, etc.)

Operating system and version

Mobile device manufacturer

Browser and browser version

Comparisons over time and drilldown
Year

Month

Calendar week

Weekday

Day (date)

Hour

X

Segmentation according to visitor types
Customer vs. non-customer

X

New visitor vs. returning visitor

X

User Analytics

FeatureBasicProEnterprise
Live visitor ticker

Live visitor tracking and display of the last 50 visits

Visit history and click path to individual visitors

Data enrichment from CRM and other systems

X

X

Marketing

FeatureBasicProEnterprise
Automatic detection and classification of traffic according to search engines (SEO, SEA), social media, link/referrer, type-in

Automatic detection and transfer of Google UTM parameters

X

Automatic tracking and upload of Google Ads conversions to Google Ads

X

Campaign link generator and Campaign management

X

Campaign parameters for granular tracking by partner, channel, campaign, ad, variant, placement, target, keyword, etc.

X

Multidimensional segmentation by up to six segments in an individual report

X

X

Cross-channel analysis of any campaign characteristics

X

Campaign analysis dynamically segmentable by landing pages, device type, geo-origin, shopping baskets, etc.

X

Multiattribution comparison: First Ad, Last Ad, equal distribution, U-distribution (bathtub)

X

Customer journey analyses: number of contacts, contact sequences, impact phases

X

Onsite campaigns for internal search, product recommendations, banners, etc.

X

eCommerce

FeatureBasicProEnterprise
Automatic adoption of Google Enhanced Ecommerce Events

X

eCommerce event tracking code can be integrated individually or via plug-ins

X

Tops-Flops

X

Analysis of abandoned shopping baskets

X

Assortment analysis with product name, ID and four category levels with dynamic drilldown

X

Look-to-book and return rate segmentable by campaign origin

X

Shopping basket analysis by campaign origin

X

eCommerce funnel: product seen, added to shopping basket, deleted from shopping basket, ordered, purchased, cancelled (returned)

X

Order report with orders, associated products and campaign assignment

X

Scrollmap

FeatureBasicProEnterprise
Automatic detection of scroll depth per page (0-9%, 10-24%, 50-74%, 75-100%)

X

Scrolling behaviour projected directly onto web pages

X

Device type switch for desktop, tablet and smartphone view

X

Scrollreport

FeatureBasicProEnterprise
Proportion of visitors and dwell time per scroll depth section

X

Segmentation and comparison by campaign origin, device type, visitor type and much more

X

Basis segments

Basis and extended segments

Multiple drill-down by combination of segments (e.g. first-time visitors via SEA with smartphone)

X

Basis segments

Basis and extended segments

Form Analysis

FeatureBasicProEnterprise
Form event API for capturing visibility and interactions with forms

X

Analysis at form, section and field level (including field type)

X

Impressions, interactions and errors at form level

X

FeatureBasicProEnterprise
Usage per app screen

X

X

Interactions according to "Category", "Action" and "Object"

X

X

Automatic recording of duration of use

X

X

Visitor analyses (per year, month, week, weekday, day, hour)

X

X

Technology analyses (device type, device, OS, OS version, manufacturer)

X

X

Software Development Kit for iOS and Android

X

X

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