Feature | Basic | Pro | Enterprise |
---|---|---|---|
100% GDPR and TTDSG compliant - verified consent-free (tracking and cookies) | ✔ | ✔ | ✔ |
Data storage in Germany, EU | ✔ | ✔ | ✔ |
Free online, email and telephone support | ✔ | ✔ | ✔ |
Optional cookie activation upon consent | ✔ | ✔ | ✔ |
Possibility to object integrated in sample data protection notice | ✔ | ✔ | ✔ |
Exclusion of data collection (for internal access) via cookies or IP blocking | ✔ | ✔ | ✔ |
SSL encryption of statistical access | ✔ | ✔ | ✔ |
Number of multi-user accesses with roles and rights | 10 | 10 | unlimited |
Multi Account Management | X | X | ✔ |
Statistics data export (CSV, XML, Excel, PDF) | ✔ | ✔ | ✔ |
Export dispatch via email | ✔ | ✔ | ✔ |
Interface in German and English | ✔ | ✔ | ✔ |
Responsive reporting interface for desktop and tablet | ✔ | ✔ | ✔ |
Interactive dashboard for desktop, tablet and smartphone | ✔ | ✔ | ✔ |
Cross Device Tracking (optional) | ✔ | ✔ | ✔ |
KPI monitoring with email alert | X | ✔ | ✔ |
Free segment drill-down in multiple levels | ✔ | ✔ | ✔ |
Segmentation on 100% of the data (no sampling) | ✔ | ✔ | ✔ |
Neartime web analytics reporting (under 30 minutes processing time) | ✔ | ✔ | ✔ |
Visitor recognition via first-party and third-party cookie upon cookie activation | ✔ | ✔ | ✔ |
Customisable and interactive report graphics | ✔ | ✔ | ✔ |
Own reports freely customisable | X | X | 10 |
Own segments | X | X | 5 |
Web service interface (REST) for dynamic export of aggregated reporting data | X | X | ✔ |
Connector for data visualisation and dashboarding with Looker Studio (former Google Data Studio) | X | X | ✔ |
Structured raw data export for further processing in BI tools etc. (plus SFTP server fee on activation) | X | X | optional |
Onsite
Feature | Basic | Pro | Enterprise |
---|---|---|---|
Set-up wizard for conversion funnels or website target processes (without code customisation) | ✔ | ✔ | ✔ |
Auto-tracking of page views and parameters, URL area structure, download clicks and external link views | ✔ | ✔ | ✔ |
Click-event tracking via CSS selectors without intervention in the HTML of the pages | ✔ | ✔ | ✔ |
Dwell time | ✔ | ✔ | ✔ |
Page views per visit | ✔ | ✔ | ✔ |
Entries | ✔ | ✔ | ✔ |
Exits | ✔ | ✔ | ✔ |
Staytime reports to the second | ✔ | ✔ | ✔ |
By country | ✔ | ✔ | ✔ |
By browser language | ✔ | ✔ | ✔ |
By region | X | ✔ | ✔ |
By city | X | X | ✔ |
Pages | ✔ | ✔ | ✔ |
Website sections | ✔ | ✔ | ✔ |
Events incl. automatic capture and clicks selected via CSS selector | ✔ | ✔ | ✔ |
Click paths and conversion paths (target steps) | ✔ | ✔ | ✔ |
Device type (desktop, tablet, mobile, etc.) | ✔ | ✔ | ✔ |
Operating system and version | ✔ | ✔ | ✔ |
Mobile device manufacturer | ✔ | ✔ | ✔ |
Browser and browser version | ✔ | ✔ | ✔ |
Year | ✔ | ✔ | ✔ |
Month | ✔ | ✔ | ✔ |
Calendar week | ✔ | ✔ | ✔ |
Weekday | ✔ | ✔ | ✔ |
Day (date) | ✔ | ✔ | ✔ |
Hour | X | ✔ | ✔ |
Customer vs. non-customer | X | ✔ | ✔ |
New visitor vs. returning visitor | X | ✔ | ✔ |
User Analytics
Feature | Basic | Pro | Enterprise |
---|---|---|---|
Live visitor ticker | ✔ | ✔ | ✔ |
Live visitor tracking and display of the last 50 visits | ✔ | ✔ | ✔ |
Visit history and click path to individual visitors | ✔ | ✔ | ✔ |
Data enrichment from CRM and other systems | X | X | ✔ |
Marketing
Feature | Basic | Pro | Enterprise |
---|---|---|---|
Automatic detection and classification of traffic according to search engines (SEO, SEA), social media, link/referrer, type-in | ✔ | ✔ | ✔ |
Automatic detection and transfer of Google UTM parameters | X | ✔ | ✔ |
Automatic tracking and upload of Google Ads conversions to Google Ads | X | ✔ | ✔ |
Campaign link generator and Campaign management | X | ✔ | ✔ |
Campaign parameters for granular tracking by partner, channel, campaign, ad, variant, placement, target, keyword, etc. | X | ✔ | ✔ |
Multidimensional segmentation by up to six segments in an individual report | X | X | ✔ |
Cross-channel analysis of any campaign characteristics | X | ✔ | ✔ |
Campaign analysis dynamically segmentable by landing pages, device type, geo-origin, shopping baskets, etc. | X | ✔ | ✔ |
Multiattribution comparison: First Ad, Last Ad, equal distribution, U-distribution (bathtub) | X | ✔ | ✔ |
Customer journey analyses: number of contacts, contact sequences, impact phases | X | ✔ | ✔ |
Onsite campaigns for internal search, product recommendations, banners, etc. | X | ✔ | ✔ |
eCommerce
Feature | Basic | Pro | Enterprise |
---|---|---|---|
Automatic adoption of Google Enhanced Ecommerce Events | X | ✔ | ✔ |
eCommerce event tracking code can be integrated individually or via plug-ins | X | ✔ | ✔ |
Tops-Flops | X | ✔ | ✔ |
Analysis of abandoned shopping baskets | X | ✔ | ✔ |
Assortment analysis with product name, ID and four category levels with dynamic drilldown | X | ✔ | ✔ |
Look-to-book and return rate segmentable by campaign origin | X | ✔ | ✔ |
Shopping basket analysis by campaign origin | X | ✔ | ✔ |
eCommerce funnel: product seen, added to shopping basket, deleted from shopping basket, ordered, purchased, cancelled (returned) | X | ✔ | ✔ |
Order report with orders, associated products and campaign assignment | X | ✔ | ✔ |
Scrollmap
Feature | Basic | Pro | Enterprise |
---|---|---|---|
Automatic detection of scroll depth per page (0-9%, 10-24%, 50-74%, 75-100%) | X | ✔ | ✔ |
Scrolling behaviour projected directly onto web pages | X | ✔ | ✔ |
Device type switch for desktop, tablet and smartphone view | X | ✔ | ✔ |
Scrollreport
Feature | Basic | Pro | Enterprise |
---|---|---|---|
Proportion of visitors and dwell time per scroll depth section | X | ✔ | ✔ |
Segmentation and comparison by campaign origin, device type, visitor type and much more | X | Basis segments | Basis and extended segments |
Multiple drill-down by combination of segments (e.g. first-time visitors via SEA with smartphone) | X | Basis segments | Basis and extended segments |
Form Analysis
Feature | Basic | Pro | Enterprise |
---|---|---|---|
Form event API for capturing visibility and interactions with forms | X | ✔ | ✔ |
Analysis at form, section and field level (including field type) | X | ✔ | ✔ |
Impressions, interactions and errors at form level | X | ✔ | ✔ |
Feature | Basic | Pro | Enterprise |
---|---|---|---|
Usage per app screen | X | X | ✔ |
Interactions according to "Category", "Action" and "Object" | X | X | ✔ |
Automatic recording of duration of use | X | X | ✔ |
Visitor analyses (per year, month, week, weekday, day, hour) | X | X | ✔ |
Technology analyses (device type, device, OS, OS version, manufacturer) | X | X | ✔ |
Software Development Kit for iOS and Android | X | X | ✔ |
Transactions and shopping baskets | X | X | ✔ |