TOP NEWS: Google Universal Analytics data import is live.

Analytics without data loss

Track all visits & conversions
Undeterred by ad blockers
No Consent required

etracker analytics: Web, App, Shop, UX & Marketing Analytics
for successful online marketing in compliance with all legal requirements

New: With integrated Tag Manager and Consent Manager

The practical all-in-one solution, to optain consent and manage third-party tools
conveniently and in compliance with legal requirements.

trusted privacy - EU data protection - ePrivacyseal

Trusted by many thousands of
companies of all sizes and from all sectors
for more than 20 years


Maximum data power legally compliant and independent of
cookie consents or ad blocking

Data loss can be avoided:

Consent obligation: EU-based cookie-less, privacy-friendly session tracking is consent-free according to TTDSG and GDPR.

Ad Blocking: Tracking via a custom (sub-)domain in place of the general tracking domain.

DNT (Do Not Track): No problematic tracking in the sense of the W3C, see


Discover etracker analytics

Always everything in focus

The interactive dashboard presents the most important information about the website and campaigns on desktop, tablet and smartphone.

Reports that are worth seeing

Thanks to the data visualization you can quickly recognize trends and react immediately.

Shop analysis at its best

Gain important insights into product performance, search and onsite teaser, up to the ordering process.

Go into the depths with UX analysis

Recognize directly projected on your web pages, how far and long visitors scroll and thus, which content is seen at all.


Integration and setup in a flash

Per Plugin

This is the easiest way: download the plugin, install, configure, done!

Auto tracking

Just the standard tag in the website header is enough for etracker to automatically capture the most important information.

Tag configuration without coding

Any type of event can be captured as clicks, funnel steps or conversions using CSS selectors and wizards.


Manage ads as usual and
share reports in Looker Studio & Co.

Simply forward all conversions that can be measured without consent to Google Ads & Co. on the server side in a data protection-compliant manner and optimise as usual according to conversions or turnover.

Or send via Looker connector, REST interface or exports anonymised to US tools.


What characterizes us

etracker ist erfolgreich seit 20 Jahren

Successful for 20 years

etracker: Made & Stored in Germany

Made & stored in Germany

etracker: 100% Datenschutz & Datenhoheit

100% Da100% data protection &
data sovereignty

etracker: +10.000 Accounts

+10.000 Accounts

etracker: +500 Partner-Agenturen

+500 Agency Partner

etracker: ca. 50 Mitarbeiter

~50 employees

etracker modernste SaaS-BI-Technologie

State-of-the-art SaaS BI technology

etracker erstklassiger Support & Consulting

First class support & consulting

etracker einfach zu bedienen

Easy to use

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