Everything you need to know about Web Analysis
Cross-website analyses
You want to compare data from etracker Analytics for different websites in one comprehensive report? There are several tools you can choose from: Google …
Set key figure filter
By clicking once on a key figure, the entries are sorted in descending order, by clicking again in ascending order. However, the …
Referrer exclusion for Paypal & Co.
It is a well-known problem with a simple solution: If a shop offers payment processing via an external payment service …
Scroll behaviour by medium and campaign
The scrollmap is a great tool to analyse engagement with individual pages by device type. The visual representation with the …
Google Analytics has been de facto prohibited by the EU supervisory authorities since December 2021. In response to this, Google has announced several data protection …
E-mail reporting with glossary
The possibility of sending reports automatically by e-mail is one of the basic functions of web analysis solutions. However, not all recipients …
Cleverly increase newsletter registrations
Email newsletters are still an excellent tool for customer retention and communication. The more sign-ups there are, the greater the chances of …
Data protection notice & right to object
Regardless of whether you use etracker Analytics in the standard version without cookies or in the hybrid version with …
Analyse target processes correctly
Target processes, also called conversion funnels, are used to evaluate multi-stage steps leading to a conversion.
A simple example: A visitor is led …