Everything you need to know about Web Analysis
Setting anchors at the end of campaign link parameters
If a campaign link is not intended to lead to the beginning of a target page but …
On 22 December 2021, the Austrian data protection authority ruled:
“In the opinion of the data protection authority, the Google Analytics tool (at least in the …
Taking geo-analyses with a grain of salt
Under Basic Reports → Location → Geo, reports can be called up according to the dimensions country, region (federal …
Shortly before Christmas, the supervisory authorities updated the “Orientierungshilfe für Anbieter:innen von Telemedien” (OH Telemedien 2021), which is crucial for the legally compliant use of …
The French data protection authority CNIL fined Google 150 million euros and Facebook 60 million euros.
The reason, according to the restricted committee, the body of …
Track campaigns with dynamic values.
Important information for campaign measurement and optimisation can be transferred as static or dynamic parameter values:
Static: The transferred value is fixed, …
Ensure meaningful, unique page names.
The attribute “page name” is read from the <title> tag by default, unless the parameter et_pagename in the etracker code is …
Three ways to capture click interactions.
There are three ways to capture interactions with individual page elements as events:
1. Automatically captured events.
Selectable in the account settings, …
Correctly interpret the medium of origin.
Browsers send the address of the previously visited website from which a link to the currently requested page was followed …