Cross-website analyses You want to compare data from etracker Analytics for different websites in one comprehensive report? There are several tools you can choose from: Google …

Set key figure filter By clicking once on a key figure, the entries are sorted in descending order, by clicking again in ascending order. However, the …

Referrer exclusion for Paypal & Co. It is a well-known problem with a simple solution: If a shop offers payment processing via an external payment service …

 Scroll behaviour by medium and campaign The scrollmap is a great tool to analyse engagement with individual pages by device type. The visual representation with the …

Google Analytics has been de facto prohibited by the EU supervisory authorities since December 2021. In response to this, Google has announced several data protection …

E-mail reporting with glossary  The possibility of sending reports automatically by e-mail is one of the basic functions of web analysis solutions. However, not all recipients …

Cleverly increase newsletter registrations Email newsletters are still an excellent tool for customer retention and communication. The more sign-ups there are, the greater the chances of …

Data protection notice & right to object Regardless of whether you use etracker Analytics in the standard version without cookies or in the hybrid version with …

Analyse target processes correctly Target processes, also called conversion funnels, are used to evaluate multi-stage steps leading to a conversion. A simple example: A visitor is led …