Scroll behaviour by medium and campaign The scrollmap is a great tool to analyse engagement with individual pages by device type. The visual representation with the …

Google Analytics has been de facto prohibited by the EU supervisory authorities since December 2021. In response to this, Google has announced several data protection …

E-mail reporting with glossary  The possibility of sending reports automatically by e-mail is one of the basic functions of web analysis solutions. However, not all recipients …

Cleverly increase newsletter registrations Email newsletters are still an excellent tool for customer retention and communication. The more sign-ups there are, the greater the chances of …

Data protection notice & right to object Regardless of whether you use etracker Analytics in the standard version without cookies or in the hybrid version with …

Analyse target processes correctly Target processes, also called conversion funnels, are used to evaluate multi-stage steps leading to a conversion. A simple example: A visitor is led …

Is the Google Analytics application with server-side tracking allowed in the EU? From the perspective of the GDPR, the US data transfer is always problematic when …

Asynchronous tracking code for top Google rankings To enable etracker Analytics to collect data, the etracker code first initiates the loading of another script. This process …

How far do your visitors scroll? With etracker Analytics, this question can be answered easily. Scroll tracking is automatically activated in all etracker editions and can …