Everything you need to know about Web Analysis
Web & Wallet Push Benchmark Report 2021
In sports, you can measure yourself against best marks or direct competition. In online marketing, however, it is difficult to evaluate your own performance because
The 3 most common mistakes when it comes to cookie banners
Despite clearly formulated requirements by the supervisory authorities, many cookie banners are not designed in compliance with the law. This means that website operators run
Google Analytics Alternative
Google Analytics is currently used on more than half of all websites in Germany. The free use and close integration with Google’s advertising services are
Web analytics and transatlantic data transfer
The end of the Privacy Shield Framework by the Schrems II ruling of the European Supreme Court causes enormous challenges for many companies, as US
Consent-free
Why etracker Analytics can legally record all visit data and conversion data without consent Legal background The question of the legal conformity of web analysis
Integrating etracker correctly in Consent Management Platforms (CMPs)
Only those who correctly integrate etracker when using consent-dialogues on websites can benefit from the data protection advantages of etracker and do not have to
etracker Analytics or Matomo
In times of cookie judgements, the Privacy Shield knock-out, and guidance from supervisory authorities, some companies are looking for an alternative to Google Analytics. Supervisory
The ECJ overturns the Privacy Shield (Schrems II ruling) – No need to worry for etracker Analytics users
For the processing of personal data in the United States, the self-certification of providers under the EU-US Privacy Shield has so far been a sufficient
etracker BGH legal check
The ruling of the Federal Court of Justice has now also been published following its announcement at the end of May. Many cookie notices have
