The same applies to the etracker Optimiser as to etracker Analytics: cookie-less mode is standard.
This means that visitors do not need to have agreed in advance to participate in A/B tests or to receive smart messages. etracker Optimiser uses the session token procedure for this purpose, as used by etracker Analytics. This makes it possible to link back-end testing targets with the display of test variants. This means that no cookies are needed to evaluate the success of A/B tests or smart messaging.
Technically essential session cookies are only used in smart messaging campaigns to ensure that users are shown overlays at the right time during a visit and not repeatedly.
This means that a cookie consent banner can be avoided for the use of etracker Optimiser, provided that no other technologies requiring consent are used. Tests and smart messages can be played out independently of the consent, so that falsifications due to consent are avoided and a maximum sample or playout rate is achieved.
If segmentation is used, please note that in cookie-less mode only segments from the current session are available. If etracker cookies are activated when consent is given, profile data can also be used for the consented users, of course.
| Segment | Can be used cookie-less |
|---|---|
| ORIGIN | |
| Origin/Path | yes |
| Onsite referrer | yes |
| URL contains string | yes |
| Entry URL contains string | yes |
| Medium | yes |
| Search term | yes |
| VISITOR PROFILE | |
| Customer group | no |
| Time since last order | no |
| Average order value | no |
| Visitor is customer | no |
| Browser language | yes |
| PURCHASE CONDITION | |
| Buyer type | no |
| Time between leads | no |
| Time between sales | no |
| Visitor is newsletter subscriber | no |
| BEHAVIOUR | |
| Call target page | yes |
| etracker target 'product in shopping cart' | yes |
| Minimum session duration (seconds) | yes |
| Frequency of visit | no |
| Time since last visit | no |
| First visit | no |
| Last visit | no |
| Visitor is a returning visitor | no |
| TECHNICS | |
| Device name | yes |
| Unit type (detail) | yes |
| Unit type | yes |
| GEOGRAPHIC LOCATION | |
| Location | yes |
| OWN SEGMENTS | |
| Top 10 pages | no |
| Top 10 areas | no |
| Top 10 products "Shopping cart" | no |
| Top 10 product categories „Shopping cart“ | no |
| Top 10 products „Purchased“ | no |
| Top 10 product categories "Bought" | no |
| Top 10 products "Seen" | no |
| Top 10 product categories "Seen" | no |