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  4. What is the advantage of using the Optimiser with cookies?

What is the advantage of using the Optimiser with cookies?

The use of cookies when using the Optimiser has three decisive advantages:

  1. Cookies can be used to display targeted content based on visit history or user profile properties.
  2. Recognition via cookies ensures that visitors always receive the same version of a test. On the one hand, this prevents possible irritations when visiting the website, and on the other hand, it enables clear statements about the success of the respective variants.
  3. In the case of longer customer journeys, target achievements during subsequent visits can also be attributed to the respective A/B testing variants.