FAQ

• Integration & Setup
  • Are cookies set by etracker and what is their duration?
  • How do I change my password?
  • How do I change the domain of my etracker account?
  • Where can I find my etracker code?
  • Where can I find my account key?
  • Can I set up my own tracking domain with etracker?
  • How to book an etracker Analytics licence?
  • Error messages when booking an etracker licence
  • How do I set up my own tracking domain with etracker?
  • Are there any additional costs associated with setting up my own tracking domain?
  • Why can I collect data with etracker Analytics using my own domain even though an ad blocker is activated?
  • Who do I contact at etracker if I want to set up my own tracking domain?
• Range of features
  • Is there an etracker Tag Manager?
  • Can I use the Google Tag Manager to integrate etracker Analytics?
  • Are there any instructions on how to play out etracker via Google Tag Manager?
  • Can etracker be integrated via tag management systems?
  • Can I measure conversions from platforms such as Google Ads & Co. without using the conversion pixels of the ad platforms?
• Using etracker Analytics
  • What are hits?
  • Where can I find the key figures to track my hit quota?
  • How do I know when my hit quota is all up?
  • How reliable are the evaluations according to geographical location?
  • Where can I find the breakdown of my hits?
  • How can I upgrade my hit quota?
• Using etracker Optimiser
  • Are A/B tests and website overlays displayed with or without cookies as standard?
  • Can I also use the Optimiser without cookies?
  • Why is it advantageous to use the Optimiser without cookies?
  • Can I also do segmentation in cookie-less mode?
  • Which segments can be used in cookie-less mode of the Optimiser?
• EU-GDPR
  • What personal data is collected by etracker?
  • How long is data stored by etracker?
  • Is server-side Google Ads conversion upload affected by the US data transfer ban?
  • Do I have to conclude a Data Processing Agreement (DPA) with etracker?
  • How do I conclude a Data Processing Agreement (DPA) with etracker?
  • Where can I find the Data Processing Agreement (DPA) concluded with etracker?
• Google Analytics Migration
  • Where do I have to replace or change the tracking code?
  • Can the historical data from Google Universal Analytics be imported to etracker?
  • Can I measure my Google Ads campaigns with etracker?
  • Are the parameters page name and areas adopted and how are they recorded in etracker?
  • What happens to the campaigns that already contain the UTM parameters?
  • How complex is the setup of the Google Adwords connection?
• Google Ads Conversion Upload
  • Can target achievements in Google Ads be further differentiated if multiple targets are set up?
  • Is the data upload from etracker Analytics to Google Ads safe from a data protection point of view?
  • What should I consider with the conversion upload if I use management accounts?
• Consent-free tracking with cookies according to CNIL
  • What do I have to do to track according to CNIL?
• Core Web Vitals
  • What influence does the use of etracker Analytics have on my Core Web Vitals and the associated Google ranking?
  • What is the difference between the synchronous and asynchronous etracker code?
  • How can I tell whether I have integrated the synchronous or asynchronous etracker code?
  • How do I adjust the etracker code so that the etracker script is loaded asynchronously?
  • How do I integrate the etracker code optimally for my Google rankings?
  • Where can I find the asynchronous etracker code?
  • Which code should I use if I use the Optimiser – synchronus or asynchronus?
• Google Universal data import
  • Is the import available in any etracker Analytics edition?
  • How do I start the data import?
  • How long does the data import take?
  • How long is the OAuth link valid?
  • Can I see how long the import is still running?
  • Do I still need a valid OAuth token after the import is complete?
  • I cannot generate my OAuth link, what do I need to do?
  • Can I continue working with etracker Analytics during the data import?
  • Which reports are imported?
  • What can I do with the imported data?
  • How far back in time can the import date be?
  • Which time periods can be imported?
  • How many data views can be imported?
  • Where do I see the Google data in etracker Analytics?
  • How often can I carry out the import?
  • Is the import of Google Analytics data compliant with data protection?
  • By when does the import have to be started?
  • Does the data import involve costs for me?
  • Why should I carry out the import?
• Report B2B Lookup
  • Whithin which etracker Analytics Edition is the B2B lookup available?
  • How do I book the B2B recognition report for my account?
  • Can I book the B2B lookup only at the beginning of my new licence period?
  • How long is the B2B recognition data available in my account?
  • How is the data for B2B lookup collected?
  • Where does the data for the B2B lookup report come from?
  • Where does the data processing for B2B recognition take place?
  • Is B2B lookup compliant with data protection?
  • What insights does B2B recognition give me?