FAQ

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  5. Why is it advantageous to use the Optimiser without cookies?

Why is it advantageous to use the Optimiser without cookies?

Because this means that a cookie consent banner can be avoided for the use of etracker Optimiser, provided that no other technologies requiring consent are used. Tests and smart messages can be played out independently of the consent, so that falsifications due to consent are avoided and a maximum sample or playout rate is achieved.