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What personal data is collected by etracker?

With the help of the etracker services used, data, characteristics and activities of users with regard to the use of the customer’s websites, applications or other media offers are collected, processed or stored in accordance with the main contract. Type of personal data (in accordance with the definition in Art. 4 No. 1, 13, 14 and 15 EU-DSGVO):

  • Pseudonymous visit or user identification: a randomly generated value (example: 108bf9a85547edb1108bf9a85547edb1)
  • Pseudonymous digital fingerprints with max. 24 hours duration
  • Pseudonymized mobile device identifiers
  • Pseudonymous cross-device identifiers, if these are passed on for anonymous visitor merging across multiple devices
  • E-mail addresses in the context of overlay newsletter opt-in dialogs, if the function is used in the etracker Optimiser