etracker does not provide a classic tag manager that can be used to play out third-party tags using containers. But etracker has integrated many tag management functions that make it super easy to collect data in etracker Analytics without programming.
Even the etracker standard tag is sufficient to automatically record interactions, origin information and technical details. Further individual view and click events can easily be measured without programming effort and changes to the website code using CSS selectors. Conversion goals and processes are easily created via the application’s interface. Conversion tracking for Google Ads & Co. can also be conveniently automated via upload in compliance with data protection laws and without data loss due to consent.