With etracker analytics, etracker also provides a tag manager that can be used to display tags from third-party providers. The integrated etracker tag manager also simplifies the collection of data in etracker analytics. Interactions and conversions can be measured very easily and without programming.
The etracker standard tag alone is sufficient to automatically record interactions, origin information and technical details. Other individual view and click events can easily be measured using CSS selectors without any programming effort or changes to the website code. Conversion goals and processes are simply created via the application interface. Conversion tracking for Google Ads & Co. can also be conveniently automated via upload in compliance with data protection regulations and without loss of data due to consent.