B2B lookup shows, among other things, which companies have visited your website, which content was viewed and which campaigns they came from. On this account basis, tailored sales and marketing campaigns can be triggered, thus maximising sales success in the long term.
FAQ
- Integration & Setup
- Are cookies set by etracker and what is their duration?
- How do I change my password?
- How do I change the domain of my etracker account?
- Where can I find my etracker code?
- Where can I find my account key?
- Can I set up my own tracking domain with etracker?
- How to book an etracker Analytics licence?
- Error messages when booking an etracker licence
- How do I set up my own tracking domain with etracker?
- Are there any additional costs associated with setting up my own tracking domain?
- Why can I collect data with etracker Analytics using my own domain even though an ad blocker is activated?
- Who do I contact at etracker if I want to set up my own tracking domain?
- Range of features
- Is there an etracker Tag Manager?
- Can I use the Google Tag Manager to integrate etracker Analytics?
- Are there any instructions on how to play out etracker via Google Tag Manager?
- Can etracker be integrated via tag management systems?
- Can I measure conversions from platforms such as Google Ads & Co. without using the conversion pixels of the ad platforms?
- etracker analytics
- etracker Optimiser
- Are A/B tests and website overlays displayed with or without cookies as standard?
- Can I also use the Optimiser without cookies?
- Why is it advantageous to use the Optimiser without cookies?
- Can I also do segmentation in cookie-less mode?
- Which segments can be used in cookie-less mode of the Optimiser?
- etracker consent & tag manager
- EU-GDPR
- What personal data is collected by etracker?
- How long is data stored by etracker?
- Is server-side Google Ads conversion upload affected by the US data transfer ban?
- Do I have to conclude a Data Processing Agreement (DPA) with etracker?
- How do I conclude a Data Processing Agreement (DPA) with etracker?
- Where can I find the Data Processing Agreement (DPA) concluded with etracker?
- Google Analytics Migration
- Where do I have to replace or change the tracking code?
- Can the historical data from Google Universal Analytics be imported to etracker?
- Can I measure my Google Ads campaigns with etracker?
- Are the parameters page name and areas adopted and how are they recorded in etracker?
- What about campaigns that contain URL parameters from Google (UTM), Piwik Pro (PW) or Matomo (MTM)?
- How complex is the setup of the Google Adwords connection?
- Google Ads Conversion Upload
- Consent-free tracking with cookies according to CNIL
- Core Web Vitals
- What influence does the use of etracker Analytics have on my Core Web Vitals and the associated Google ranking?
- What is the difference between the synchronous and asynchronous etracker code?
- How can I tell whether I have integrated the synchronous or asynchronous etracker code?
- How do I adjust the etracker code so that the etracker script is loaded asynchronously?
- How do I integrate the etracker code optimally for my Google rankings?
- Where can I find the asynchronous etracker code?
- Which code should I use if I use the Optimiser – synchronus or asynchronus?
- Google Universal data import
- Is the import available in any etracker Analytics edition?
- How do I start the data import?
- How long does the data import take?
- How long is the OAuth link valid?
- Can I see how long the import is still running?
- Do I still need a valid OAuth token after the import is complete?
- I cannot generate my OAuth link, what do I need to do?
- Can I continue working with etracker Analytics during the data import?
- Which reports are imported?
- What can I do with the imported data?
- How far back in time can the import date be?
- Which time periods can be imported?
- How many data views can be imported?
- Where do I see the Google data in etracker Analytics?
- How often can I carry out the import?
- Is the import of Google Analytics data compliant with data protection?
- By when does the import have to be started?
- Does the data import involve costs for me?
- Why should I carry out the import?
- Report B2B Lookup
- Whithin which etracker Analytics Edition is the B2B lookup available?
- How do I book the B2B recognition report for my account?
- Can I book the B2B lookup only at the beginning of my new licence period?
- How long is the B2B recognition data available in my account?
- How is the data for B2B lookup collected?
- Where does the data for the B2B lookup report come from?
- Where does the data processing for B2B recognition take place?
- Is B2B lookup compliant with data protection?
- What insights does B2B recognition give me?
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- Report B2B Lookup
- What insights does B2B recognition give me?