FAQ

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  5. Can I also use the Optimiser without cookies?

Can I also use the Optimiser without cookies?

Yes, the cookie-less mode is even standard.

etracker Optimiser uses the session token procedure for this purpose, as used by etracker Analytics. This makes it possible to link back-end testing targets with the display of test variants. This means that no cookies are needed to evaluate the success of A/B tests or smart messaging.

Technically essential session cookies are only used in smart messaging campaigns to ensure that users are shown overlays at the right time during a visit and not repeatedly.