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  4. What about campaigns that contain URL parameters from Google (UTM), Piwik Pro (PW) or Matomo (MTM)?

What about campaigns that contain URL parameters from Google (UTM), Piwik Pro (PW) or Matomo (MTM)?

The URL parameters already present in campaign links are automatically recorded by etracker when activated.

Here you can see whether this function is already activated in your account:

Settings → Integration → Account → Automated tracking → Mapping of Google, Piwik Pro and Matomo campaign parameters

If the corresponding option is activated, the parameters are mapped as follows:

Google

UTM-Parameteretracker Dimensionetracker Parameter
utm_mediumMediumetcc_med
utm_campaignCampaignetcc_cmp
utm_sourceOriginetcc_ori
utm_termKeywordetcc_key
utm_contentVariantetcc_var
utm_idCreativeetcc_ctv

Piwik Pro

pk-Parameteretracker Dimensionetracker Parameter
pk_mediumMediumetcc_med
pk_campaignCampaignetcc_cmp
pk_sourceOriginetcc_ori
pk_keyword & pk_kwdKeywordetcc_key
pk_contentVariantetcc_var
pk_cidCreativeetcc_ctv

Matomo

mtm-Parameteretracker Dimensionetracker Parameter
mtm_mediumMediumetcc_med
mtm_campaignCampaignetcc_cmp
mtm_sourceOriginetcc_ori
mtm_keyword & mtm_kwdKeywordetcc_key
mtm_contentVariantetcc_var
mtm_cidCreativeetcc_ctv
mtm_groupGroupetcc_grp
mtm_placementPlacementctcc_plc