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etracker consent & tag manager

How to use the etracker consent & tag manager

With the integrated Consent & Tag Manager, etracker offers a simple and practical all-in-one solution for managing consents and controlling third-party tags conveniently and in compliance with data protection regulations.

For whom is the etracker consent & tag manager recommended?

The two add-on modules from etracker analytics offer several advantages:

  • Only one code in the website (the etracker code).
  • Added third tags (for Google, Meta, LinkedIn & Co.) are automatically controlled via consent management and do not have to be laboriously updated there!
  • No extra CMP license or tag manager required – saves time and money.

With regard to the data protection-compliant control of third party tags, this decision tree shows the various options:

The function calls for the connection to external consent management platforms (CMPs) or your own consent dialogs can also be found in the etracker account under the menu item consent manager.

If no third-party services are used that require consent, the use of consent management can be dispensed with. In this case, the etracker tag manager can only be used for the configuration of etracker tags, as described below.

Setting up the etracker consent & tag manager

1. Select etracker consent manager in the menu.

2. Configure dialog and trigger. Edit the design directly in the preview.

3. Optional: insert third-party tags in the etracker tag manager.

The </>Custom option included in the etracker analytics Enterprise Edition can be used to integrate any individual codes. Another special feature is that you can also define when this tag should be triggered. This can be a page view recorded by default or an event that can be easily defined using a CSS selector – without any adjustments to the website’s HTML code.

Using the etracker tag manager for etracker tags

Similar to the external tags, data collection can also be enriched with etracker analytics. The following options are available for this purpose:

  • etracker event: CSS selectors can be used to measure the click on a specific element on a page or when it enters the visible area.
  • etracker onsite campaign: If the success of website functions is to be measured, the click can be recorded in the same way as events using CSS selectors. Conversions, i.e. leads, orders etc. generated after the click, can be evaluated automatically.
  • etracker conversion: If a page view or event (micro or macro) represents a website goal, the conversion action can be selected from the recorded pages or using a CSS selector.
  • etracker dimension: When an interaction is recorded, a suitable user segment dimension can be created in order to define different user groups.

To activate the measurement via the tag, a corresponding trigger must be selected: Page view, element click or element view. The tag defines, so to speak, what the recorded data is used for, while the trigger defines the interaction for which data is to be recorded. The trigger associated with the tag can be selected from triggers that have already been created or newly defined.

Click on Add tag to activate the recording and processing. You can use the basic report Last Visitors for an immediate check, as the measured interactions are displayed directly without any additional time required for processing. Simply carry out a suitable interaction on the website. Please make sure that you have not excluded yourself from the tracking by opting out individually or by excluding an IP address range.