| User | User | | |
| Default | New vs. Returning | Automatically | |
| Client Status (new vs. existing client) | Via Ecommerce API or lead/sale parameters | |
| Cross Device ID | et_cdi | Is used for merging of visitors who consented to cookies |
| Customer Group | Via Ecommerce API | |
| Custom | 10 custom dimensions available (User, Session or Page) | Via custom parameters setup in the backoffice | |
| Event | Event | | |
| Default | Object | Custom JS, CSS selector or automatically for standard events | Standard events incl. downloads, external and social media links, video and audio, mailto and phone links |
| Category | Custom JS, CSS selector or automatically for standard events | Standard events incl. downloads, external and social media links, video and audio, mailto and phone links |
| Action (Click or View) | Custom JS, CSS selector or automatically for standard events | Standard events incl. downloads, external and social media links, video and audio, mailto and phone links |
| Type | Custom JS, CSS selector or automatically for standard events | Standard events incl. downloads, external and social media links, video and audio, mailto and phone links |
| Page View | Page View | | |
| Default | Pagename | et_pagename or automatically via URL or page title | |
| URL | et_URL or automatically | |
| URL path as areas | et_areas or automatically with up to three levels | |
| Domain | Automatically | |
| Previous page | Automatically | |
| Custom | From the 10 (User, Session und Seiten) or remaining 2-7 "page area parameters" | 10 general and 10 custom page area parameters | |
| Campaign | Campaign | | |
| Default | Medium | Or automatically (SEO, SEA, Social Media, Referrer, Direct) | |
| Campaign | | |
| Origin | Or automatically (Domain) | |
| Origin path | Or automatically (URL path) | |
| Partner | | |
| Keyword | Or automatically if set by search engines | |
| Google Ads and others | Group | Via value track parameters | |
| Booked Keyword | Via value track parameters | |
| Match type | Via value track parameters | |
| Booked Device | Via value track parameters | |
| Creative | Via value track parameters | |
| Custom | Advertiser (or edit) | Via default parameters; setup in the settings | |
| Agency (or edit) | Via default parameters; setup in the settings | |
| Target (or edit) | Via default parameters; setup in the settings | |
| Media (or edit) | Via default parameters; setup in the settings | |
| Placement (or edit) | Via default parameters; setup in the settings | |
| Onsite Search | Onsite Campaign | | |
| Site search | Automatically or via parameters | |
| URL | Automatically or via parameters | |
| Onsite search term | Automatically or via parameters | |
| Internal Promotions | Onsite Campaign | | |
| Onsite Medium | Via default URL parameters | |
| Onsite Campaign | Via default URL parameters | |
| Ecommerce | Ecommerce | | |
List view
| List Type | Via Ecommerce API | |
| List Position | Via Ecommerce API | |
| List Size | Via Ecommerce API | |
| Product view | Product information | Via Ecommerce API | |
| Add to wishlist | Product information | Via Ecommerce API | |
| Delete from wishlist | Product information | Via Ecommerce API | |
| Add to basket | Product information | Via Ecommerce API | |
| Quantity | Via Ecommerce API | |
| Remove from basket | Product information | Via Ecommerce API | |
| Quantity | Via Ecommerce API | |
| Order | Order Number | Via Ecommerce API | |
| Order Value | Via Ecommerce API | |
| Coupon Code | Via Ecommerce API | |
| Shopping Basket (Products, Quantity) | Via Ecommerce API | |
| Cancellation | Order | Via Ecommerce API | |
| Product | Via Ecommerce API | |
| Product Information | Article Number | Via Ecommerce API | |
| Article Name | Via Ecommerce API | |
| Price | Via Ecommerce API | |
| Category levels 1 to 4 | Via Ecommerce API | |
| Custom (Product) | 5 custom parameters (variants) | To be set up in the settings | |
| Others | | | |
| Technology | Device Type | Automatically | |
| Manufacturer | Automatically | |
| OS | Automatically | |
| Browser | Automatically | |
| Device Name | Automatically | |
| OS Version | Automatically | |
| Browser Version | Automatically | |
| Time | Year | Automatically | |
| Month | Automatically | |
| Week | Automatically | |
| Date | Automatically | |
| Weekday | Automatically | |
| Hour | Automatically | |
| Location | Country | Automatically | |
| Region | Automatically | |
| City | Automatically | |
| Browser Language | Automatically | |
| Company | Company Name | Automatically | |
| Industry | Automatically | |
