The Targeting API is used for personalising websites in realtime. Personalisation happens from the moment the visitor arrives at the website.
The Targeting API is a REST Service which can be integrated into the Content Management System or Shop Systems.
With the help of the transferred data, website content can be generated dynamically or exchanged depending on the interest of the customers. In this way, the etracker Targeting API does not just help to improve the user experience, but also to increase the conversion rate and turnover.
The following requirements need to be satisfied in order to be able to use the etracker Targeting API:
- Desired targeting data must be recorded by etracker and transferred via events (using eCommerce API) or order parameters when calling the page. Orders, eCommerce events (‘Product viewed’, ‘Product placed in basket’ and/or ‘Product ordered’).
- The desired targeting data (attributes) are configured by etracker.