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Data Services

With etracker you have full control over your data and can access them in various forms of processing for the respective purposes:

  • Analysis data available via
    • Report interface
    • Manual or automated report data export
    • REST Report API, which also enables connectivity to Microsoft Power BI and Google Looker Studio.
  • Targeting API provides real-time user profile information from the entire visit history for website personalization and for individualized marketing campaigns (Recency-Frequency-Monetary, content based on interests and products).
  • Conversion Upload automatically converts non-personal conversion data to Google Ads and Microsoft Ads to improve your bid and ad strategy.
  • Raw data contains the most comprehensive data for each measurement point with timestamp for further processing in data warehouses, statistics solutions and BI systems.