With etracker you have full control over your data and can access them in various forms of processing for the respective purposes:
- Analysis data available via
- Report interface
- Manual or automated report data export
- REST Report API, which also enables connectivity to Microsoft Power BI and Google Looker Studio.
- Targeting API provides real-time user profile information from the entire visit history for website personalization and for individualized marketing campaigns (Recency-Frequency-Monetary, content based on interests and products).
- Conversion Upload automatically converts non-personal conversion data to Google Ads and Microsoft Ads to improve your bid and ad strategy.
- Raw data contains the most comprehensive data for each measurement point with timestamp for further processing in data warehouses, statistics solutions and BI systems.