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Prices and editions

How high is your traffic? What monthly quota of hits do you need?

Our prices in detail

Basic

For blogs & content websites


Monthly hits
  • Consent-free cookie-less session tracking
  • Dashboard with all relevant KPIs for your project
  • Visitor, technology, origin, content & location reports
  • B2B recognition can be booked for €49 per month
  • Own tracking domain available for €49 per month

Pro

For stores and conversion tracking


Monthly hits

All the functions of the Basic Edition plus:

  • eCommerce Reports
  • Marketing & Customer Journey Reports
  • Google & Microsoft Ads Conversion Upload
  • UX analytics with scrollmap & form analysis

Enterprise

For analytics at the highest level


Monthly hits

All the functions of the Pro Edition plus:

  • Report Builder
  • REST reporting interface incl. Looker Studio Connector
  • Access to raw data can be booked for €49 per month
  • App Tracking
  • On request: Collective license for several websites for an additional charge

Information on pricing

Test for 30 days without obligation and then select edition with contingent

Basic
Pro
Enterprise
Template for Consent Banner or Consent Box
Styling, branding and texts customizable directly in the preview
Consent protocol for download
Floating button as a trigger on the website
Multilingualism
100% GDPR and TDDDG-compliant – tested consent-free (tracking and cookies)
Data storage in Germany, EU
Free online, e-mail and telephone support
Integrated consent and tag management
for etracker service
for etracker service and standard tags (Google, Microsoft, Meta, TikTok, LinkedIn)
for etracker service, standard and individual tags
Possibility to object integrated in sample data protection notice
Exclusion of recording (for internal access) via cookie or IP blocking
SSL encryption of statistics access
Number of co-user accesses with roles and rights
10
10
unlimited
Login with SAML authentication
Multi-account management and single sign-on (SSO)
Statistics data export (CSV, XML, Excel, PDF)
Export dispatch by e-mail
Interface in German and English
Responsive reporting interface for desktop and tablet
Interactive dashboard for desktop, tablet and smartphone
Cross-device tracking (optional)
KPI monitoring with e-mail alerting
Free segment drill-down in several levels (according to standard and self-created dimensions)
Create your own segments with and-or-not linking and templates
1
5
100
Near-time web analytics reporting (less than 30 minutes processing time)
Visitor recognition by means of first-party cookie upon cookie activation
Configurable and interactive report graphics
Own reports freely configurable
10
Data enrichment with your own dimensions at page, visitor or visitor level
5
Web service interface (REST) for dynamic export of aggregated reporting data
Connector for data visualization and dashboarding with Looker Studio
Structured raw data export for further processing in BI tools etc. (plus SFTP server fee upon activation)
optional
Onsite
Usage per app screen
Interactions freely by “Category”, “Action” and “Object”
Automatic recording of useful life
Visitor analyses (per year, month, week, weekday, day, hour)
Technology analyses (device type, device, OS, OS version, manufacturer)
Software development kit for iOS and Android
Orders and shopping carts
Impressions, interactions and errors at form level
Analysis at form, section and field level (including field type)
Form event API for recording visibility and interactions with forms
Segmentation and comparison by campaign origin, device type, visitor type and much more
Basic segments
Basic and extended segments
Share of visitors and dwell time per scroll depth range
Device type switch for desktop, tablet and smartphone view
Scrolling behavior projected directly onto the web pages
Automatic recording of the scroll depth per page (0-9%, 10-24%, 50-74%, 75-100%)
Evaluation of product and order coupons (vouchers)
Order report with orders, associated products and campaign assignment
eCommerce funnel: product seen, added to shopping cart, deleted from shopping cart, ordered, purchased, canceled (returned)
Shopping cart analysis by campaign origin
Look-to-book and return rate segmentable by campaign origin
Assortment analysis with product name, ID and four category levels with dynamic drill-down
Analysis of abandoned shopping baskets
Renner-Penner analysis
eCommerce event tracking code can be integrated individually or via plugins
Automatic transfer of Google Enhanced Ecommerce Events
100% GDPR and TDDDG-compliant – tested consent-free (tracking and cookies)
Onsite campaigns for internal search, product recommendations, banners, etc.
Customer journey analyses: number of contacts, contact sequences, impact phases
Multi-attribution comparison: first ad, last ad, uniform distribution, U-distribution (bathtub)
Campaign analysis dynamically segmentable by landing pages, device type, geo origin, shopping baskets, etc.
Cross-channel evaluation of any campaign properties
Campaign parameters for granular tracking by partner, channel, campaign, ad, variant, placement, target, keyword, etc.
Campaign link generator and management
Automatic tracking and upload of Google Ads conversions to Google Ads
Automatic capture and transfer of Google UTM parameters
Automatic detection and classification of traffic according to search engines (SEO, SEA), social media, link/referrer, type-in
Data enrichment from CRM and other systems
Visit history and click path to individual visitors
Live visitor tracking and display of the last 50 visits
Live visitor ticker
New visitor vs. returning visitor
Customer vs. non-customer
Hour
Day (date)
Weekday
Calendar week
month
Year
Browser and version
Manufacturer of mobile devices
Operating system and version
Device type (desktop, tablet, mobile, etc.)
Click paths and conversion processes
Events
Website areas
Pages
Staytime reports accurate to the second
Exits
Entrances
Page views per visit
Data storage in Germany, EU
Free online, e-mail and telephone support
Integrated consent and tag management
for etracker service
for etracker service and standard tags (Google, Microsoft, Meta, TikTok, LinkedIn)
for etracker service, standard and individual tags
Possibility to object integrated in sample data protection notice
Exclusion of recording (for internal access) via cookie or IP blocking
SSL encryption of statistics access
Number of co-user accesses with roles and rights
10
10
unlimited
Login with SAML authentication
Multi-account management and single sign-on (SSO)
Statistics data export (CSV, XML, Excel, PDF)
Export dispatch by e-mail
Interface in German and English
Responsive reporting interface for desktop and tablet
Interactive dashboard for desktop, tablet and smartphone
Cross-device tracking (optional)
KPI monitoring with e-mail alerting
Free segment drill-down in several levels (according to standard and self-created dimensions)
Create your own segments with and-or-not linking and templates
1
5
100
Near-time web analytics reporting (less than 30 minutes processing time)
Visitor recognition by means of first-party cookie upon cookie activation
Configurable and interactive report graphics
Own reports freely configurable
10
Data enrichment with your own dimensions at page, visitor or visitor level
5
Web service interface (REST) for dynamic export of aggregated reporting data
Connector for data visualization and dashboarding with Looker Studio
Structured raw data export for further processing in BI tools etc. (plus SFTP server fee upon activation)
optional
Click event tracking via CSS selectors without intervention in the HTML of the pages
Creation of multi-stage conversion processes (without code customization)
Auto-tracking of page views and parameters, the URL area structure, download clicks, videos and views of external and mailto links
Dwell time
By country
By browser language
By region
By city
Location analysis
Usage per app screen
Interactions freely by “Category”, “Action” and “Object”
Automatic recording of useful life
Visitor analyses (per year, month, week, weekday, day, hour)
Technology analyses (device type, device, OS, OS version, manufacturer)
Software development kit for iOS and Android
Orders and shopping carts
Impressions, interactions and errors at form level
Analysis at form, section and field level (including field type)
Form event API for recording visibility and interactions with forms
Segmentation and comparison by campaign origin, device type, visitor type and much more
Basic segments
Basic and extended segments
Share of visitors and dwell time per scroll depth range
Device type switch for desktop, tablet and smartphone view
Scrolling behavior projected directly onto the web pages
Automatic recording of the scroll depth per page (0-9%, 10-24%, 50-74%, 75-100%)
Evaluation of product and order coupons (vouchers)
Order report with orders, associated products and campaign assignment
eCommerce funnel: product seen, added to shopping cart, deleted from shopping cart, ordered, purchased, canceled (returned)
Shopping cart analysis by campaign origin
Look-to-book and return rate segmentable by campaign origin
Assortment analysis with product name, ID and four category levels with dynamic drill-down
Analysis of abandoned shopping baskets
Renner-Penner analysis
eCommerce event tracking code can be integrated individually or via plugins
Automatic transfer of Google Enhanced Ecommerce Events
100% GDPR and TDDDG-compliant – tested consent-free (tracking and cookies)
Onsite campaigns for internal search, product recommendations, banners, etc.
Customer journey analyses: number of contacts, contact sequences, impact phases
Multi-attribution comparison: first ad, last ad, uniform distribution, U-distribution (bathtub)
Campaign analysis dynamically segmentable by landing pages, device type, geo origin, shopping baskets, etc.
Cross-channel evaluation of any campaign properties
Campaign parameters for granular tracking by partner, channel, campaign, ad, variant, placement, target, keyword, etc.
Campaign link generator and management
Automatic tracking and upload of Google Ads conversions to Google Ads
Automatic capture and transfer of Google UTM parameters
Automatic detection and classification of traffic according to search engines (SEO, SEA), social media, link/referrer, type-in
Data enrichment from CRM and other systems
Visit history and click path to individual visitors
Live visitor tracking and display of the last 50 visits
Live visitor ticker
New visitor vs. returning visitor
Customer vs. non-customer
Hour
Day (date)
Weekday
Calendar week
month
Year
Browser and version
Manufacturer of mobile devices
Operating system and version
Device type (desktop, tablet, mobile, etc.)
Staytime reports accurate to the second
Exits
Entrances
Page views per visit
Data storage in Germany, EU
Free online, e-mail and telephone support
Integrated consent and tag management
for etracker service
for etracker service and standard tags (Google, Microsoft, Meta, TikTok, LinkedIn)
for etracker service, standard and individual tags
Possibility to object integrated in sample data protection notice
Exclusion of recording (for internal access) via cookie or IP blocking
SSL encryption of statistics access
Number of co-user accesses with roles and rights
10
10
unlimited
Login with SAML authentication
Multi-account management and single sign-on (SSO)
Statistics data export (CSV, XML, Excel, PDF)
Export dispatch by e-mail
Interface in German and English
Responsive reporting interface for desktop and tablet
Interactive dashboard for desktop, tablet and smartphone
Cross-device tracking (optional)
KPI monitoring with e-mail alerting
Free segment drill-down in several levels (according to standard and self-created dimensions)
Create your own segments with and-or-not linking and templates
1
5
100
Near-time web analytics reporting (less than 30 minutes processing time)
Visitor recognition by means of first-party cookie upon cookie activation
Configurable and interactive report graphics
Own reports freely configurable
10
Data enrichment with your own dimensions at page, visitor or visitor level
5
Web service interface (REST) for dynamic export of aggregated reporting data
Connector for data visualization and dashboarding with Looker Studio
Structured raw data export for further processing in BI tools etc. (plus SFTP server fee upon activation)
optional
Click event tracking via CSS selectors without intervention in the HTML of the pages
Creation of multi-stage conversion processes (without code customization)
Auto-tracking of page views and parameters, the URL area structure, download clicks, videos and views of external and mailto links
Dwell time
By country
By browser language
By region
By city
Engagement analysis
Segmentation and comparison by campaign origin, device type, visitor type and much more
Basic segments
Basic and extended segments
Share of visitors and dwell time per scroll depth range
100% GDPR and TDDDG-compliant – tested consent-free (tracking and cookies)
Data enrichment from CRM and other systems
Visit history and click path to individual visitors
Live visitor tracking and display of the last 50 visits
Live visitor ticker
New visitor vs. returning visitor
Customer vs. non-customer
Browser and version
Manufacturer of mobile devices
Operating system and version
Device type (desktop, tablet, mobile, etc.)
Staytime reports accurate to the second
Exits
Entrances
Page views per visit
Data storage in Germany, EU
Free online, e-mail and telephone support
Integrated consent and tag management
for etracker service
for etracker service and standard tags (Google, Microsoft, Meta, TikTok, LinkedIn)
for etracker service, standard and individual tags
Possibility to object integrated in sample data protection notice
Exclusion of recording (for internal access) via cookie or IP blocking
SSL encryption of statistics access
Number of co-user accesses with roles and rights
10
10
unlimited
Login with SAML authentication
Multi-account management and single sign-on (SSO)
Statistics data export (CSV, XML, Excel, PDF)
Export dispatch by e-mail
Interface in German and English
Responsive reporting interface for desktop and tablet
Interactive dashboard for desktop, tablet and smartphone
Cross-device tracking (optional)
KPI monitoring with e-mail alerting
Free segment drill-down in several levels (according to standard and self-created dimensions)
Create your own segments with and-or-not linking and templates
1
5
100
Near-time web analytics reporting (less than 30 minutes processing time)
Visitor recognition by means of first-party cookie upon cookie activation
Configurable and interactive report graphics
Own reports freely configurable
10
Data enrichment with your own dimensions at page, visitor or visitor level
5
Web service interface (REST) for dynamic export of aggregated reporting data
Connector for data visualization and dashboarding with Looker Studio
Structured raw data export for further processing in BI tools etc. (plus SFTP server fee upon activation)
optional
Click event tracking via CSS selectors without intervention in the HTML of the pages
Creation of multi-stage conversion processes (without code customization)
Auto-tracking of page views and parameters, the URL area structure, download clicks, videos and views of external and mailto links
Dwell time
Content analysis
Click paths and conversion processes
Events
Website areas
Pages
Technology analysis
Browser and version
Manufacturer of mobile devices
Operating system and version
Device type (desktop, tablet, mobile, etc.)
Period comparisons and drilldown
Hour
Day (date)
Weekday
Calendar week
month
Year
Segmentation by visitor type
New visitor vs. returning visitor
Customer vs. non-customer
User Analytics
Data enrichment from CRM and other systems
Visit history and click path to individual visitors
Live visitor tracking and display of the last 50 visits
Live visitor ticker
Marketing
Onsite campaigns for internal search, product recommendations, banners, etc.
Customer journey analyses: number of contacts, contact sequences, impact phases
Multi-attribution comparison: first ad, last ad, uniform distribution, U-distribution (bathtub)
Campaign analysis dynamically segmentable by landing pages, device type, geo origin, shopping baskets, etc.
Cross-channel evaluation of any campaign properties
Campaign parameters for granular tracking by partner, channel, campaign, ad, variant, placement, target, keyword, etc.
Campaign link generator and management
Automatic tracking and upload of Google Ads conversions to Google Ads
Automatic capture and transfer of Google UTM parameters
Automatic detection and classification of traffic according to search engines (SEO, SEA), social media, link/referrer, type-in
UX Analytics
Scrollmap
Device type switch for desktop, tablet and smartphone view
Scrolling behavior projected directly onto the web pages
Automatic recording of the scroll depth per page (0-9%, 10-24%, 50-74%, 75-100%)
Scroll report
Segmentation and comparison by campaign origin, device type, visitor type and much more
Basic segments
Basic and extended segments
Share of visitors and dwell time per scroll depth range
Form analysis
Impressions, interactions and errors at form level
Analysis at form, section and field level (including field type)
Form event API for recording visibility and interactions with forms
eCommerce
Evaluation of product and order coupons (vouchers)
Order report with orders, associated products and campaign assignment
eCommerce funnel: product seen, added to shopping cart, deleted from shopping cart, ordered, purchased, canceled (returned)
Shopping cart analysis by campaign origin
Look-to-book and return rate segmentable by campaign origin
Assortment analysis with product name, ID and four category levels with dynamic drill-down
Analysis of abandoned shopping baskets
Renner-Penner analysis
eCommerce event tracking code can be integrated individually or via plugins
Automatic transfer of Google Enhanced Ecommerce Events
Usage per app screen
Interactions freely by “Category”, “Action” and “Object”
Automatic recording of useful life
Visitor analyses (per year, month, week, weekday, day, hour)
Technology analyses (device type, device, OS, OS version, manufacturer)
Software development kit for iOS and Android
Orders and shopping carts
Automatic connection to etracker consent manager via the consent categories
Custom tag for integration of any scripts
Templates for third-party tags: Google, Microsoft, Meta, TikTok, LinkedIn
Elements can be selected via CSS selectors, IDs or classes
Page views, element clicks and element visibility as triggers
Capture dynamic content using variables
Easily add etracker tags for events, conversions, onsite campaigns and custom dimensions

Frequently asked questions about etracker analytics

How do I book an etracker analytics license?

You can easily book your etracker analytics license via the application. Simply follow these steps.

Can I only book my etracker license after the trial period has ended?

No, you can already book your etracker license during the trial period. Of course, the term of your booked license only begins after your trial period has expired. Simply follow these steps.

What do I do if I need a quote?

If you need a quote for an etracker license, please contact our Customer Service: service@etracker.com.

Is there a set-up fee?

Additional fees may only be incurred for individual and manual configurations and for setting up client systems with multiple accounts. If applicable, we indicate these transparently in the offer.

Do I have to cancel my test?

No. You can use etracker analytics Enterprise free of charge for 30 days without providing payment details and without any obligation. At the end of the test period, you can choose the tariff that suits you best. Termination is not required. You must explicitly request an upgrade to a paid edition.

Can I use one etracker account for several websites?

An account also defines an access account for reporting and combines all settings and reports for a website and/or an app. An account is always assigned exactly one account ID, which can be found in the individual tracking code that is integrated into the source code of the website or app. All interactions measured via the tracking code with the unique ID are assigned to the respective account, regardless of the associated main or sub-domain.

In principle, it is therefore possible to record the data of several websites in a joint account. However, this usually makes the individual evaluation of each website via filters very difficult and sometimes even impossible.

We therefore recommend using separate accounts for independent websites. Internal areas, stores or blogs directly linked to a website, on the other hand, should be recorded within an account in order to be able to analyze the related visits and click paths. Analyses across several websites or accounts can be created via our reporting interface, for example in MS Excel.

What does the “Multi-Account Management” function in the Enterprise Edition mean?

If a company or agency manages several etracker accounts, these can be linked together. Additional accounts are assigned to an account and the various accounts can be accessed via single sign-on (SSO) without having to log in and out again. This is independent of invoice receipt, which can be defined individually for each account.

Can different users be assigned different rights?

Yes. An unlimited number of users can be added to an etracker account. These are divided into a (main) user and other co-users. Authorization profiles or roles can be used to assign the respective authorizations to the individual users.

If other accounts are assigned to an account as part of multi-account management, you can also specify for each user which of the accounts can/may be accessed.

What are the advantages of a collective license?

If several accounts are used by an organization, these accounts can be assigned to a so-called collective license (also known as an account collection) when using the Enterprise Edition, for which a collective invoice is automatically created. A decisive advantage is that the hit quota is defined globally for the collective license and the price calculation is based on this. With several accounts, this results in a considerable price advantage compared to individual licensing. The bundling of quotas also creates additional flexibility. The assignment of accounts to a collective license only affects billing. The multi-client function also enables single sign-on here.

What happens if my quota of hits is exceeded?

No problem. Hits exceeding the booked quota will be invoiced monthly in accordance with the overflow rule agreed at the time of booking. The booked contingent can be increased at any time.

Are there notice periods?

Yes. If you come to the conclusion that etracker is not the right analytics platform for your online business, you can easily cancel up to four weeks before the end of the service period. No termination is required at the end of the trial period or free service periods.

How long is the contract period?

All fee-based etracker tariffs run for at least 12 months. Two and three-year terms are also possible. We offer a 5% discount on the two-year term and a 10% discount on the three-year term for advance payment.

Contact us

Do you still have questions? Then get in touch with us.

Whether on technical, functional, commercial or data protection topics.

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