Campaign tracking and conversion sync
Keep an eye on all channels, campaigns and ads and upload conversions to Google Ads & Co.
Included in these etracker editions:
Find out how you can control Google Ads more successfully
In addition to ad design and keyword selection, the selection of the campaign objective and bidding strategy is one of the key factors in search engine advertising. The more accurate the performance measurement, the more reliably Google’s algorithm ensures that the ads are displayed in a targeted manner. This in turn leads to greater efficiency, i.e. lower costs per conversion and higher earnings in terms of ROAS (return on advertising spend).
However, measuring success using Google Tag is becoming increasingly unreliable. The server-side transfer of conversion data to Google Ads offers a reliable alternative.
How it works
Link generator
Simply compile and save campaign links.
Marketing reports
Evaluation in multiple dimensions for organic channels and advertisements.
Attribution
Click to evaluate campaigns according to various distribution models.
Customer Journeys
Look at contact chains by length and combination as well as phases.
Conversion upload
Automatically upload all assigned conversions to the platforms.
