Setup for marketers

Measure events, conversions, funnels and segments without touching the source code of the page.

Included in these etracker editions:

Basic

Pro

Enterprise

How it works

Auto-Tracking

Downloads, external links, video views and much more. are measured automatically.

Test 30 days free of charge

Events

Measure clicks on any element without intervention in the HTML of the page.

Test 30 days free of charge

Conversions

Easily determine micro and macro conversions via the UI of the etracker tag manager.

Test 30 days free of charge

Funnel

Define multi-stage conversion processes such as registration or checkout.

Test 30 days free of charge

Onsite campaigns

Simply create in the UI whether internal banners, product recommendations, etc. should be measured.

Test 30 days free of charge

videos

First-hand expertise with our videos

To our video area

Discover more functions

Reporting

Dynamic drill-downs

Uncover relationships of any dimensions in several levels

Segmentation

Behavioral segments

Create and analyze your own segments with flexible conditions and rules

User behavior

Scrollmap

See how many users scroll how far and for how long, projected directly onto your web pages

Performance Marketing

Campaign tracking and conversion sync

Keep an eye on all channels, campaigns and ads and upload conversions to Google Ads & Co.

Data Pipelines

BI and Data Warehouse Sync

Simply connect raw data or share reporting data in Looker Studio, Power BI & Co.

Tagging

Setup for marketers

Measure events, conversions, funnels, segments without touching the source code of the page

Real-Time

Live journeys and content

Track individual sessions and journeys in real time or find the content that is currently most in demand

ECOMMERCE

Store behavior

Analyze shopping funnel and product range including check-out, vouchers, internal search, teasers and promotions