Tag Manager
The integrated tag manager facilitates the integration of etracker analytics as well as code snippets and conversion pixels from third-party providers such as Google, Meta, TikTok, LinkedIn and many others.
Included in these etracker editions:
Safe from ad blockers
In many cases, tag and consent management scripts are blocked by browser extensions. This prevents consent and tag triggering. The etracker code can be controlled via a separate subdomain by default, which means that consent dialogs are reliably displayed and tags are fired.
“The new etracker tag manager has led to a significant increase in efficiency in our day-to-day work. The system is completely independent of the content management system (CMS) used, which gives us a high degree of flexibility in customer support. In the past, setting up each conversion setup required the use of technical resources; today this process is completed within a few minutes.
The real added value is particularly evident in performance measurement: when our customers define new conversion targets, we can implement them immediately and link them to the advertising accounts. This significantly shortens the path from strategy to data analysis.
The simple integration of third-party codes such as the LinkedIn Insight Tag also runs smoothly. This saves us technical effort and improves data quality at the same time. The time previously spent on code adjustments can now be invested in the strategic evaluation of performance data, which means a tangible benefit for our customers. “
Denis Tischler, Managing Director WIV GmbH
Hand in hand with the etracker consent manager
Configuring tags and triggers in the Tag Manager and then releasing them via a third CMP according to user preferences is error-prone and inefficient. This is because every tag adjustment always has to be maintained in two systems.
Marketers are much more efficient and on the safe side with the seamlessly integrated tag and consent management: consent categorization takes place directly when a tag is added. This ensures secure blocking or correct release according to the user’s individual consent preferences directly during tag control.
- Uncategorized or incorrectly blocked services are excluded from the outset.
- Lightweight code has a positive effect on page speed.
- Runtime problems are avoided.
Measure conversions and much more without interfering with the source code
Conveniently add individual events and enrichments to the automatic tracking of page views, scrolling, video views, external and mailto links and downloads.
Manage marketing tags efficiently
Whether conversion tracking or remarketing via the various marketing platforms, simply select the appropriate template or insert and configure any other scripts.
Triggers and variables in all conceivable forms
Simply determine when your tags are fired and what information should be transferred. Of course, you can also use the automatically recorded events.
Testing in real time
You can display an overlay directly on your website to check all existing tags and drafts before going live and ensure that they work.
How it works
Select day
Tagging for etracker analytics or third-party providers? Use one of the templates or integrate any scripts.
Triggers and variables
Easily and flexibly determine when the tags should be fired and which data should also be sent.
Consent category
Select the category of the purpose to have tags automatically activated with the appropriate consent.
