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Tag Manager

The integrated tag manager facilitates the integration of etracker analytics as well as code snippets and conversion pixels from third-party providers such as Google, Meta, TikTok, LinkedIn and many others.

Included in these etracker editions:


How it works

Select day

Tagging for etracker analytics or third-party providers? Use one of the templates or integrate any scripts.

Select day
Triggers and variables

Easily and flexibly determine when the tags should be fired and which data should also be sent.

Defining triggers and variables
Consent category

Select the category of the purpose to have tags automatically activated with the appropriate consent.

Consent category awarded

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Discover more functions


Dynamic drill-downs

Uncover relationships of any dimensions in several levels


Behavioral segments

Create and analyze your own segments with flexible conditions and rules

User behavior


See how many users scroll how far and for how long, projected directly onto your web pages

Performance Marketing

Campaign tracking and conversion sync

Keep an eye on all channels, campaigns and ads and upload conversions to Google Ads & Co.

Data Pipelines

BI and Data Warehouse Sync

Simply connect raw data or share reporting data in Looker Studio, Power BI & Co.


Setup for marketers

Measure events, conversions, funnels, segments without touching the source code of the page


Live journeys and content

Track individual sessions and journeys in real time or find the content that is currently most in demand


Store behavior

Analyze shopping funnel and product range including check-out, vouchers, internal search, teasers and promotions