Skip to content
etracker
Start now

Lexicon

A
Abandonment rate
Abandonment rate (conversion processes)
Action (advertising impact)
All targets achieved
Area Value
Article per order (leads)
Article per order (Sales)
Average price (Viewed)
B
Bounce rate
Bounce time (engagement)
Bounce time (formerly dwell time/bouncer)
Bounces
C
Cancellations (Cancellation)
Click-lead conversion
Click-sale conversion
Clicks
Conversion
Conversion from seen to ordered
Conversion of product ordered
Conversion rate
Conversion rate (Conversion)
Conversion rate (website goals)
Conversion rate/visit
D
Deletion rate (deleted from shopping cart)
Direct PIs
Direct purchase (advertising impact)
Direct visits
Dropouts (conversion processes)
Duration per PI in % (traffic)
Duration per visit in % (traffic)
Dwell time
Dwell time of the session
E
Entrances
Error
Exits
F
FirstAdKlick-Lead Conversion (Conversion First Ad)
FirstAdKlick-Sales Conversion (Conversion First Ad)
FirstAdLead sales (Conversion First Ad)
FirstAdLeads (Conversion First Ad)
FirstAdSale revenue (Conversion First Ad)
FirstAdSales (Conversion First Ad)
Form Impressions
Frequency
Frequency of visits (traffic)
I
Interaction (multiple)
Interaction (unique)
L
LastAdKlick lead conversion (Conversion Last Ad)
LastAdKlick-Sales Conversion (Conversion Last Ad)
LastAdLead revenue (Conversion Last Ad)
LastAdLeads (Conversion Last Ad)
LastAdSale revenue (Conversion Last Ad)
LastAdSales (Conversion Last Ad)
Lead sales
Lead-sale conversion
Leads
LinearAdKlick-Lead Conversion (Conversion Linear)
LinearAdKlick-Sales Conversion (Conversion Linear)
LinearAdLead sales (Conversion Linear)
LinearAdLeads (Conversion Linear)
LinearAdSale revenue (Conversion Linear)
LinearAdSales (Conversion Linear)
N
Number (Viewed)
Number per visit (added to shopping cart)
O
Order size
Order size (leads)
Orders (conversion)
P
Page Value
Page views (formerly all PIs)
Page views of the session
Pages per visit (formerly PI/visit)
Persuasion (advertising impact)
Playing time (events)
PositionAdKlick-Lead Conversion (Conversion Position)
PositionAdKlick-Sales Conversion (Conversion Position)
PositionAdLead turnover (conversion position)
PositionAdLeads (Conversion Position)
PositionAdSale turnover (conversion position)
PositionAdSales (Conversion Position)
Post PIs
Product page for purchase
Product page for shopping cart (added to cart)
Product quantity (added to shopping cart)
Product quantity (added to watch list)
Product quantity (cancellation)
Product quantity (deleted from shopping cart)
Product quantity (deleted from watch list)
Product quantity (lead to sale)
Product quantity (order)
Product quantity (purchase)
Products per order
Products per purchase
Q
Quantity (added to shopping cart)
Quantity (deleted from shopping cart)
Quantity (events)
Quantity (order)
Quantity (purchase)
S
Sale turnover
Sales
Share of all visitors
Share of visits with cookies (traffic)
Shopping cart to order
Skippers (website destinations)
Sold articles
Start (Events)
Stimulation (advertising effect)
Stop (Events)
T
Target achievements
Target achiever (website targets)
Time in visit (early length of stay/visit)
Time per page
Turnover (conversion)
U
Useful life of the app
V
Value left unchanged
Value of goods (added to shopping cart)
Value of goods (added to watch list)
Value of goods (cancellation)
Value of goods (deleted from shopping cart)
Value of goods (deleted from watch list)
Value of goods (lead to sale)
Value of goods (order)
Value of goods (purchase)
Value of goods (Viewed)
Value of goods per purchase
Views
Visitors
Visitors (website destinations)
Visits
Visits with target achievement