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The etracker Consent Benchmark Study 2025 – Where do you actually stand?
24.09.2025, 10:00 – 10:45 a.m. / Language: German
Olaf Brandt, Managing Director etracker GmbH
Consent is the new currency in digital marketing. But how well do companies in Germany actually perform?
Olaf provides insights into the etracker Consent Benchmark Report 2025, which shows how high consent rates really are – differentiated by industry, channel, end device and design.
Find out which 14 specific requirements data protection authorities place on consent banners – and how you can implement them in compliance with the law. There are also practical tips on how you can use web analytics reliably even in the age of mandatory consent.
