Expert know-how for your data analysis
In free web seminars, our experts will teach you live about the latest functions, exciting insights and practical tips – perfect for beginners and professionals alike.
Next webinars
Tracking setups that scale: From data chaos to insights that your company really uses
19.02.2026, 10:00 – 11:00 a.m. / Language: German
Heye Tode, Head of Professional Services etracker GmbH
Fabian Schröder, Owner Fabian Schröder Data Solutions
Various employees have created events over the years, tools have been integrated and the website has been adapted several times. Today, nobody knows whether the tracking is still correct or whether it has long been faulty.
In this webinar, Fabian Schröder will show you his tried-and-tested 4-level framework: How to set up tracking systems right from the start so that they answer the right questions, grow with your business and can be actively used by different teams in the company instead of ending in chaos.
Better understand & increase website engagement
19.03.2026, 10:00 – 11:00 a.m. / Language: German
Jendrys Dornheim, Senior Training Specialist etracker GmbH
If users stay longer on a page, scroll deeper or visit further subpages, this signals that the content is relevant and convincing. This trust is essential for generating leads or triggering conversions. However, there are often misunderstandings and misinterpretations when analyzing metrics such as dwell time, bounce rate, pages per visit, scroll depth, etc.
Our expert Jendrys therefore shows how to interpret engagement metrics correctly and use them specifically for optimization. This is essential for landing pages in particular and creates the basis for sustainable digital success.
