Expert know-how for your data analysis
In free web seminars, our experts will teach you live about the latest functions, exciting insights and practical tips – perfect for beginners and professionals alike.
Next webinars
From GTM to etracker: securely migrate Google Ads, Meta & LinkedIn tags
Date
30.04.2026, 10:00 – 11:00 a.m. / Language: German
Speaker
Janko Sebök, Consultant etracker GmbH
Contents
- Advantage of the integrated solution: Tag Management and Consent Manager from a single source.
- Export GTM container as JSON and import into etracker.
- Migration using a practical example: Transfer Google Ads, Meta & LinkedIn Tags.
- Tag structure in etracker: Configure triggers, variables and consent category.
- Test tags in debug mode before they go live.
Efficient serverside campaign tracking with etracker analytics: a guide for marketers
Date
09.06.2026, 10:00 – 11:00 a.m. / Language: German
Speaker
Dagmar Staudt, Costumer Success Manager etracker GmbH
Janko Sebök, Consultant etracker GmbH
Contents
You are a marketer and want to set up your campaign tracking optimally with etracker analytics. In this webinar, we will show you all the necessary steps:
- Campaign tracking
Optionally with the use of etracker or third-party parameters such as UTMs - Conversion tracking
Setting up conversions and assigning them to campaigns - A brief introduction to the use of campaign reports
- The server-side conversion upload
We explain the advantages of the server-based version and show the classic way with the click ID as well as the upload of enhanced conversions
E-commerce analytics: product funnel & conversion processes
Date
19.05.2026, 10:00 – 11:00 a.m. / Language: German
Speaker
Jürgen Roth, Senior Consultant etracker GmbH
Contents
In this webinar, we will show you how to combine the two store analysis tools in the best possible way.
- The foundation: validly record product events and information.
- The funnel and check-out: from click to “Thank you for your purchase”.
- KPIs that drive sales: Interpreting conversion rates, abandonment rates and shopping cart values in the right context.
- Customer journeys: Which traffic sources and campaigns bring customers who are ready to buy?
- Best practices: Concrete optimization examples from e-commerce practice.
