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Online marketing in tourism needs reliable data

Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website .

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27. January 2026

Server-side tracking with GA4? But data protection friendly please!

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Tracking Tuesday News: Server-seitiges Tracking mit GA4? Aber bitte datenschutzfreundlich!

Tracking Tuesday News: Server-seitiges Tracking mit GA4? Aber bitte datenschutzfreundlich!

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More ROAS with enhanced conversions

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New key figures in the dashboard

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Better understand & increase website engagement

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