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Online marketing in tourism needs reliable data

Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website .

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etracker vs. Google Analytics

etracker vs. Matomo Analytics

We make data protection-friendly web analysis possible without data loss.
Olaf Brandt, Managing Director etracker

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20. November 2025

Measure & evaluate cross-domain conversions

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Domainübergreifende Conversions messen und auswerten

Domainübergreifende Conversions messen und auswerten

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New key figures in the dashboard

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Better understand & increase website engagement

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Video thumbnail server-side tracking = GDPR-free?

Server-side tracking = GDPR-free?

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