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Increase B2B sales success with company recognition

Tips & Tricks
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Increase B2B sales success with company recognition

by Katrin Nebermann

Increase B2B sales success with company recognition

Identifying individual visitors to websites is highly questionable under data protection law, but this does not generally apply to access by companies. This is because the applicability of the General Data Protection Regulation (GDPR) is limited to natural persons.

In order to exclude the possibility of indirectly drawing conclusions about the natural person behind the website – e.g. in the case of very small companies – only accesses from larger companies that have accessed the website using their shortened IP address may be listed.

A new basic report in etracker Analytics shows you which companies have visited your website, which content has been consumed, which campaigns have been clicked on and much more: B2B recognition. On this account basis, tailor-made sales and marketing campaigns can be initiated to maximize sales success in the long term. This applies to the acquisition of new customers as well as the support of existing customers.

In demo mode, one day’s data is available in your account. The unlimited evaluation can be purchased for just €49 plus VAT. VAT per month can be added to any existing license.

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