Tip of the Week

Tip of the Week: Scroll Map

How far do your visitors scroll? With etracker Analytics, this question can be answered easily. Scroll tracking is automatically activated in all etracker editions and can be analysed as a scroll map in the context of your web pages. Usually, the proportion of visitors who have seen a section of the website decreases with page …

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Tip of the Week: Valid data

Not every discrepancy indicates an error Valid data are the basis for meaningful analyses and well-founded decisions. If data is compared between different web analytics solutions, between web analytics and backend systems or between web analytics and ad server evaluations, the following must be considered: 1. Ignore minimal discrepancies Discrepancies of less than 5% should …

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