Tip of the Week

Tip of the week: Google Universal Analytics data back up

Back up your Google Universal Analytics data! With the Google Universal Analytics import, you can conveniently back up all essential data before data collection closes on 1st July 2023 and access to legacy data closes on 1st January 2024. The import and archiving can be started at any time in any etracker Analytics account, free …

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Tip of the Week: A/B testing

A/B testing without page flickering and loading delay These four best practice tips help managing key challenges when playing out A/B tests: 1. Use asynchronous code by default As a general rule, we recommend playing out the etracker code asynchronously – as provided by default. This ensures optimal website speed, which is beneficial for the …

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Tip of the Week: 4 learnings on consent banners

4 learnings from the latest judgement and supervisory authorities’ paper on consent banners In the first instance, the Regional Court of Munich I declared the consent design on the website focus.de to be unlawful (judgement of 29.11.2022 – ref.: 33 O 14766/19). The latest version of the supervisory authorities’ guidance for website operators from December …

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Tip of the Week: etracker Reporting API

etracker Reporting API for connecting external systems With the Enterprise Edition, etracker offers an interface that allows access to almost all data that is accessible within the reporting interface of your account. This enables you, for example, to create dynamically updating Excel tables or to supply BI solutions such as Google’s Looker with anonymised data. …

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Tip of the Week: QR Codes

Tracking QR Codes The Corona crisis has spurred the use of QR codes. In the meantime, there are many possibilities for use and design. Of course, these should be tested and evaluated in the web analytics solution. With QR codes, tracking is done via “normal” campaign links with suitable parameters. Without campaign links, the calls …

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