Data protection notice & right to object Regardless of whether you use etracker Analytics in the standard version without cookies or in the hybrid version with cookies, the use of etracker must be indicated in your data protection statement in order to comply with the requirements of the GDPR regarding the legal basis of legitimate …
Analyse target processes correctly Target processes, also called conversion funnels, are used to evaluate multi-stage steps leading to a conversion. A simple example: A visitor is led to a special landing page with a button Start free trial. After clicking, the visitor is taken to a registration page where the form can be filled out …
Asynchronous tracking code for top Google rankings To enable etracker Analytics to collect data, the etracker code first initiates the loading of another script. This process can be synchronous or asynchronous. In synchronous mode, the actual content of the page is only loaded after the etracker code has been executed. In asynchronous mode, on the …
How far do your visitors scroll? With etracker Analytics, this question can be answered easily. Scroll tracking is automatically activated in all etracker editions and can be analysed as a scroll map in the context of your web pages. Usually, the proportion of visitors who have seen a section of the website decreases with page …
Not every discrepancy indicates an error Valid data are the basis for meaningful analyses and well-founded decisions. If data is compared between different web analytics solutions, between web analytics and backend systems or between web analytics and ad server evaluations, the following must be considered: 1. Ignore minimal discrepancies Discrepancies of less than 5% should …
Nothing is as constant as change Looking at web analytics metrics, the focus is on whether the respective metric has changed positively or negatively. There are three ways to determine this in etracker Analytics: 1. In the table in the basic reports of the time category. In the report at weekly level, you can see …
Make report dimensions more readable By default, the dimensions column is kept slim to leave as much space as possible for the presentation of the key figures. However, this can lead to entries being cut off. In order to see the full entry, you can, on the one hand, display the respective entry by mouseover. …