Back up your Google Universal Analytics data! With the Google Universal Analytics import, you can conveniently back up all essential data before data collection closes on 1st July 2023 and access to legacy data closes on 1st January 2024. The import and archiving can be started at any time in any etracker Analytics account, free …
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A/B testing without page flickering and loading delay These four best practice tips help managing key challenges when playing out A/B tests: 1. Use asynchronous code by default As a general rule, we recommend playing out the etracker code asynchronously – as provided by default. This ensures optimal website speed, which is beneficial for the …
4 learnings from the latest judgement and supervisory authorities’ paper on consent banners In the first instance, the Regional Court of Munich I declared the consent design on the website focus.de to be unlawful (judgement of 29.11.2022 – ref.: 33 O 14766/19). The latest version of the supervisory authorities’ guidance for website operators from December …
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etracker Reporting API for connecting external systems With the Enterprise Edition, etracker offers an interface that allows access to almost all data that is accessible within the reporting interface of your account. This enables you, for example, to create dynamically updating Excel tables or to supply BI solutions such as Google’s Looker with anonymised data. …
Chart and/or table, that is the question here In the etracker Analytics reports, the chart is displayed above the table by default. But this can now easily be changed with this new setting: This new setting is as advantageous for analysis via the interface as it is for PDF reports sent by e-mail. Those who …
Referrer exclusion for Paypal & Co. If a shop offers payment processing via an external payment service provider such as Paypal, Amazon & Co, this can falsify the referrer analyses and thus the campaign evaluations. This is because the order is only finally completed after returning and the payment provider is evaluated as a new …
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Tracking QR Codes The Corona crisis has spurred the use of QR codes. In the meantime, there are many possibilities for use and design. Of course, these should be tested and evaluated in the web analytics solution. With QR codes, tracking is done via “normal” campaign links with suitable parameters. Without campaign links, the calls …