Tip of the week: campaign links & Channel grouping

Divide and group

In web analysis in general and campaign analysis in particular, it is important to split sources and actions into subgroups and to combine them into groups. This enables efficient data-driven campaign management.

Regardless of whether a campaign is to be evaluated as granularly as possible according to all adjusting screws or – from a bird’s eye view, so to speak – larger contexts are to be considered.

Divide and group using campaign links

The campaign link generator makes it very easy to select and use parameters. In addition to the mandatory data, additional and self-defined parameters can be added and analyzed in evaluations on up to six dimension levels.

User-defined channel grouping

Organic traffic is automatically grouped by medium type-in, SEO, social media and link/referrer based on the referrer. To create your own grouping, especially for organic sources of origin, automatic assignment rules can be set up using the channel grouping function. This does not change the standard grouping under Medium, but adds entries in the Channel dimension. Both dimensions can be used and even combined in reports.

Now all that remains is to keep an eye on campaign performance and implement the findings in optimizations. Efficient campaign analysis in detail and at group level reveals suggestions for increasing success and creates scope for creative approaches.

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