Interesting facts about web analytics & news about etracker - etracker

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Whitepaper

Online marketing in tourism needs reliable data

Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website .

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Why etracker
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Why Etracker?

Data protection by etracker

Consent-free and legally compliant

etracker vs. Google Analytics

etracker vs. Matomo Analytics

We make data protection-friendly web analysis possible without data loss.
Olaf Brandt, Managing Director etracker

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Wissenswertes zur Web-Analyse & News zu etracker

News

2 min Lesezeit

Optimized timing

News

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Privacy-friendly server-side tracking for Google Analytics (GA4)

Cover picture etracker has become part of the JustRelate Group

News

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etracker has become part of the JustRelate Group

News

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The EU Commission’s “Digital Omnibus Package” and web analytics: what marketers need to know now

Cover picture guest article Label Up - The secret to successful Google Shopping Ads

Technical contributions

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The secret to successful Google Shopping Ads in 2026

Case Study

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Understanding user behavior thanks to etracker analytics – What happens between visit & purchase?

Unser Partner dotfly. setzt als nachhaltige Digitalagentur auch auf nachhaltiges Website-Tracking mit etracker

Technical contributions

4 min Lesezeit

Sustainable website tracking – How dotfly. combines data protection and performance

Tips & Tricks

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GEO, AEO and LLMO with etracker analytics

Case Study MOPO

Case Study

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The medium with the widest reach in northern Germany relies on etracker analytics

News

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Renaming of key figures