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Online marketing in tourism needs reliable data

Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website .

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Interesting facts about web analytics & news about etracker

Technical term

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Click path analysis

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Funnel analyses

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Attribution models

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Campaign and conversion tracking

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Scroll Tracking

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Customer journey analysis

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E-Commerce Tracking

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Engagement key figures

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Web analytics key figures: Visits and visitors