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etracker Analytics

Faster and easier to greater insights

analytics-bubble-clock REALTIME &
NEARTIME DATA

Data available in
just a few seconds to
max. one hour.

01Basic Reports
The basis for data-driven marketing and efficient controlling of website success
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ACCURATE DATA

Our segmentation is based on complete data without projections or sampling

VARIED SEGMENTATION

Segementation by device, location, traffic sources and many more …

INTUITIVE ANALYSIS

Browse each dimension for clues and get to the bottom of it.

MULTI-DIMENSIONAL SEGMENTATION

Consider the interaction of multiple dimensions like day time, device type and entry pages.

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etracker shows how your visitors navigate. Upon request differentiated by tablet, smartphone and desktop or by campaign.

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Locate the current and last visitors on your website and see what content these visitors viewed.

02Marketing Reports
How successful are your marketing campaigns?

With a detailed marketing analysis, you can track the effectiveness of your campaigns.

In addition, you can find out which advertising means and campaigns have the most effect in the individual purchasing phases of the customer journey.

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03eCommerce Reports
Analyse the performance of your

product range in the online shop

We are placing our trust in a new kind of link between online marketing and shopping basket analysis.

CORRECT CONVERSION RATE

Cancellations and returns taken into account.

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Which products are viewed frequently and placed relatively often into the shopping basket?

Which products with just a few views and higher conversion rates should be promoted more vigorously?

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Which products are often deleted from the shopping basket or "left behind"?

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Which product groups, main- or subcategories work best? Are there any anomalies with certain brands?

04My Reports
You can compile your own reports according to your wishes and ideas.

Unique reports allow the free compilation of all available attributes and key figures and can be permanently set up on the system with your own names.
This way, you can summarise and evaluate all of the most important data inside a report.

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Analyse the usage of your app
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INTEGRATED APP
TRACKING
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Analyse in just one
solution both the usage
of your app as well as
mobile access to your
websites.

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With the integrated app tracking, you can get answers to the most important questions about your mobile app.
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Which screen is visited how often? What features are being used? Find out which content is the most sought-after: Total views, on session/user level, the respective length of each stay as well as event clicks, etc.

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When will your app be used the most? App downloads and installs are one thing. What really counts are active users and engagement. See how many people use your app how often, up to the point of intensity per hour depending on the weekday.

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Which technique is your app used with? How is the usage distributed across the various devices, OS versions and manufacturers?


01Scroll Map
See exactly, how far and long users are scrolling..
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By device type: mobile, desktop and tablet

02Formular-Analyse
Which fields produce errors and lead to form abandonments?
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Reports of views, editing and errors

Supports tracking even of dynamic forms


Good to know …
Interfaces

Thanks to numerous standard connections, interfaces and plugins, the integration into your system environment of shop and content management system as well as other online marketing solutions and services is no problem:

Also: Oxid, Demandware, xt Commerce, firstspirit, Coremedia, smartstore, chameleon, Versa Commerce and many more…