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etracker Analytics

Faster and easier to greater insights

analytics-bubble-clock REALTIME &
NEARTIME DATA

Data available in
just a few seconds to
max. one hour.

01Basic Reports
The basis for data-driven marketing and efficient controlling of website success
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ACCURATE DATA

Our segmentation is based on complete data without projections or sampling

VARIED SEGMENTATION

Segementation by device, location, traffic sources and many more …

INTUITIVE ANALYSIS

Browse each dimension for clues and get to the bottom of it.

MULTI-DIMENSIONAL SEGMENTATION

Consider the interaction of multiple dimensions like day time, device type and entry pages.

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etracker shows how your visitors navigate. Upon request differentiated by tablet, smartphone and desktop or by campaign.

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Locate the current and last visitors on your website and see what content these visitors viewed.

02Marketing Reports
How successful are your marketing campaigns?

With a detailed marketing analysis, you can track the effectiveness of your campaigns.

In addition, you can find out which advertising means and campaigns have the most effect in the individual purchasing phases of the customer journey.

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03eCommerce Reports
Analyse the performance of your

product range in the online shop

We are placing our trust in a new kind of link between online marketing and shopping basket analysis.

CORRECT CONVERSION RATE

Cancellations and returns taken into account.

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Which products are viewed frequently and placed relatively often into the shopping basket?

Which products with just a few views and higher conversion rates should be promoted more vigorously?

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Which products are often deleted from the shopping basket or "left behind"?

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Which product groups, main- or subcategories work best? Are there any anomalies with certain brands?

04My Reports
You can compile your own reports according to your wishes and ideas.

Unique reports allow the free compilation of all available attributes and key figures and can be permanently set up on the system with your own names.
This way, you can summarise and evaluate all of the most important data inside a report.

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Analyse the usage of your app
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INTEGRATED APP
TRACKING
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Analyse in just one
solution both the usage
of your app as well as
mobile access to your
websites.

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With the integrated app tracking, you can get answers to the most important questions about your mobile app.
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Which screen is visited how often? Find out which content is the most sought-after: Total views, on session/user level as well as the respective length of each stay.

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When will your app be used the most? App downloads and installs are one thing. What really counts are active users and engagement. See how many people use your app how often, up to the point of intensity per hour depending on the weekday.

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Which technique is your app used with? How is the usage distributed across the various devices, OS versions and manufacturers?


01motion player
Have a virtual look over the shoulders of your visitors and view selected visitor sessions as a video.
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USER TRACKING

The movement of the mouse pointer, scrolling, keyboard inputs and clicks are recorded.

SCROLLING

Track exactly how the visitor searches the content of your page.

INTUITIVE ANALYSIS

Browse each dimension for clues and get to the bottom of it.

CLICKS & PAGE SWITCHES

The entire session of the visitor is recorded, including page switches.

02map viewer
See exactly which, and to what extent, specific areas are viewed.
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How many users scroll to where and how quickly?

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Which contents of the website attract attention and are overrun with the cursor more often? uxanalytics-motionmap-description

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Which areas of the website are barely run over with the cursor and therefore ignored?

03form fields
How well do the input boxes work on your page?
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Evaluation of send rates, processing times and cancellations

Evaluation possible for each field and each form

Usually no implementation of additional code necessary

Who are your visitors? How satisfied are they? Why do they leave?
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Thanks to our integrated online survey, you can address your visitors with specific questions.

By connecting web analysis with the right timing, specifically targeted for selected visitors, you can also gain valuable customer feedback at the touch of a button. This is because the earlier and faster you learn of possible obstacles on your website, the more swiftly you will be able to react.

And you can benefit from the ideas and desires of your visitors. Select simple feedback button, configure the feedback dialog and email alert – done!


Good to know …
Interfaces

Thanks to numerous standard connections, interfaces and plugins, the integration into your system environment of shop and content management system as well as other online marketing solutions and services is no problem:

Also: Oxid, Demandware, xt Commerce, firstspirit, Coremedia, smartstore, chameleon, Versa Commerce and many more…