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Whitepaper

Online marketing in tourism needs reliable data

Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website .

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Why etracker
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Why Etracker?

Data protection by etracker

Consent-free and legally compliant

etracker vs. Google Analytics

etracker vs. Matomo Analytics

We make data protection-friendly web analysis possible without data loss.
Olaf Brandt, Managing Director etracker

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Wissenswertes zur Web-Analyse & News zu etracker

Messung und Auswertung von Conversions in etracker analytics

Measurement & evaluation of conversions

Use of variables in the etracker tag manager

etracker REST Report API

Measure the performance of your app & optimize the mobile experience

CSS selectors Measurement of interactions without programming effort

eCommerce tracking with etracker

Browser Developer Tools: How do the dev tools help you when using etracker?

Erweiterte Möglichkeiten bei der Erfassung über CSS Selektoren

Expanded options for recording via CSS selectors

Deep Dive - Einrichtung der eigenen Tracking Domain

Setting up your own tracking domain

etracker consent & tag manager