Unlocking unrecognized sales potential with B2B recognition

by Katrin Nebermann

Previous users are enthusiastic about this report. Denis Tischler, Digital Marketing Manager of wind-turbine.com says:

“With the new company recognition from etracker, we can implement our sales measures in an even more targeted manner. The data provides our sales department with valuable information about the behavior and interest of our users on our platform. Thanks to this data, we can address the companies specifically and make targeted offers and recommendations. As a global B2B platform, the new etracker feature is a real enrichment and support for us.”

What does the B2B Recognition Report offer?

Companies that have visited the website in the selected period are displayed grouped by company type.

As the industry classification is based on official data, many companies are not classified and are therefore found under “Other”, i.e. behind the “-” in the company type. So it’s worth taking a look at this section.

The report not only reveals which companies have visited the website, but also which campaigns they came via and what content they viewed. Simply add the appropriate dimensions under “Segmentation” and put them in the appropriate order.

Here is an example that shows that employees of a certain company (pixelated here) are interested in etracker’s interfaces:

The full potential of the B2B Recognition Report is not necessarily revealed to users at first glance, but only when they use the various reporting functions and tailor the report to their needs.

It then provides important insights on which targeted sales and marketing campaigns can be based.

The report can be booked as an add-on in every etracker edition, but in all etracker Analytics accounts the data of one day is available as an example to see how it works.

You can find more information here.