Event-Breakdown

by Katrin Nebermann

Event-Breakdown

In digital marketing, we love anglicisms – which can sometimes be misunderstood. Event breakdown is of course not about a breakdown at an event, but about the breakdown of measured event interactions. However, breakdown does not sound as modern as breakdown or drilldown.

Additional segments were recently added to the etracker Analytics Event Report in order to break down events even further. Namely the campaign segments display, variant and partner as well as all ten page area hierarchies. All in all, standard segment dimensions are available for in-depth analysis plus separate segments.

What can you do with it?

Ultimately, it is about valuable insights and answers to questions such as:

Which product detail pages were used for the telephone consultation?

Where do users who access parcel tracking come from?

Which product images are viewed particularly frequently when enlarged?

All dimensions can be combined as required and arranged in the desired order for unfolding and thus breaking down. In addition, you can filter, sort and save the configuration as a view for later retrieval or automatic e-mail reporting to colleagues.

We wish you many valuable insights during the in-depth event break-down.