etracker Reporting API

by Katrin Nebermann

etracker Reporting API for connecting external systems

In the Enterprise Edition, etracker offers an interface through which you can access almost all data that is accessible within the reporting interface of your account. You can use it to create dynamically updating Excel tables or supply BI solutions such as Looker from Google with anonymized data.

With the API, it is also possible to transfer conversion data to affiliate or remarketing providers (e.g. Criteo) for which there is no native connection.

Using the API has now become even easier:

Two basic things are required to use the API: an enterprise account and an access token. You create the access token as an administrator/(main) user under Settings → Account → Integration:

You can find a video tutorial and a description of the interface here.

If you need even more granular data, such as all touchpoints of customer journeys, possibly even with timestamps and/or engagement per visit, you can regularly receive a suitable raw data export via FTPS. You can find out more about raw data export, including a sample data set, here.