Avoid deviations in eCommerce tracking

by Katrin Nebermann

Avoid deviations in eCommerce tracking

A reliable database is the be-all and end-all for successful eCommerce management. After all, it is only possible to measure the success of marketing measures reliably on the basis of good data quality.

However, with eCommerce tracking, it can happen that significantly fewer orders are recorded than shown in the store system, CRM or merchandise management system, or that no orders are recorded at all.

Even if a 100 percent match between the backend and web analysis system is hardly possible and deviations of less than 10 percent are normal (e.g. due to deactivated JavaScript), a closer look should be taken at deviations above this. This essentially concerns two areas:

1. Installation of the tracking code and setup of general tracking.
2. Implementation of special eCommerce tracking.

In our new guide to the most common sources of error in eCommerce tracking, we take a detailed look at both areas.

This ensures the best analysis data quality for your store.