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Online marketing in tourism needs reliable data

Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website .

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etracker vs. Google Analytics

etracker vs. Matomo Analytics

We make data protection-friendly web analysis possible without data loss.
Olaf Brandt, Managing Director etracker

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15. January 2026

User signals as a new KPI

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User Signals als neue KPI So messen Content Teams, wie sie ihre Websites zukünftig optimieren müssen

User Signals als neue KPI So messen Content Teams, wie sie ihre Websites zukünftig optimieren müssen

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