Referrer exclusion for Paypal & Co.
If a shop offers payment processing via an external payment service provider such as Paypal, Amazon & Co, this can falsify the referrer analyses and thus the campaign evaluations. This is because the order is only finally completed after returning and the payment provider is evaluated as a new referrer source by default.
In etracker Analytics, this is automatically avoided for all common payment providers from 3ds to Visa. If a payment domain is not filtered out by default, it can simply be added under Account info → Integration → Account → Data filtering → Domain & referrer exclusion.
The default exclusion list can also be viewed here.
To check this, you can have the referrer sources listed under Marketing Reports → Sources → Referrer (organic). No more entries from payment or ticketing domains should appear here.
