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Track QR codes

Tips & Tricks
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Track QR codes

by Katrin Nebermann

Track QR codes

The coronavirus crisis has boosted the use of QR codes. There are now a wide range of application and design options. These should of course be tested and evaluated in the web analysis. QR codes are tracked via “normal” campaign links with suitable parameters. Without campaign links, the views via QR codes are recorded as direct entries as the source of origin. However, this makes attribution impossible, because the QR code service only forwards the traffic to the target page and is therefore not a referrer in the true sense of the word. After all, the visitor did not call up the URL of the QR code provider beforehand.

And this is how you proceed with tracking:

1. create the campaign link using the link generator in etracker analytics (recommended).

In addition to a name for the campaign and the medium, you can also optionally transfer a virtual origin URL or add further parameters to differentiate design variants. You can find out more about campaign links here.

2. simply copy the generated campaign link to the clipboard and paste it into the QR code generator.

3. analyze usage and success in etracker analytics via the marketing reports. You can also use the event or page report with segment and filter to see which content is viewed by QR code users.

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