E-mail reporting with glossary

by Katrin Nebermann

E-mail reporting with glossary

The ability to send reports automatically by email is one of the basic functions of web analytics solutions. However, not all recipients of these e-mail reports are always equally familiar with the technical terms and definitions of the key figures.

Therefore, when setting up the dispatch, you can select for each report whether short explanations of the most important key figures should be added as an appendix to the actual report. To do this, simply activate the option Attach glossary of key figures in step three under Settings → Reporting & exports → Create email reporting. Small function, big impact: It makes it easier to focus on the essentials, namely deriving data-driven optimization measures.