Tip of the week: ChatGPT

by Katrin Nebermann

Web analytics with AI and ChatGPT

ChatGPT supports marketers not only with texts and images, but also with data analysis. However, it is important to note the data limits for uploading and questions of data sovereignty. These challenges can be avoided if the actual data analysis is carried out locally using scripts created with the help of ChatGPT.

Frank, our Head of IT, shows how this works in practice, including automated data management, in a detailed video tutorial.