Campaign tracking with etracker analytics

by Katrin Nebermann

Campaign tracking with etracker analytics

Campaigns are essential to generate traffic for the website. This is why considerable sums are spent on campaigns in numerous marketing channels such as ads on Google & Co, newsletters, social media or banner advertising.

In order to use your budget efficiently and successfully, it is essential to always have an up-to-date overview of your campaigns and marketing channels. Campaign tracking helps you to evaluate campaign performance and set up effective campaign reporting. This allows you to act quickly and counteract “burning money”.

In this webinar, you will learn from our expert Heye

• How campaign tracking works with etracker
• How campaigns are evaluated in etracker
• how marketing channels are made measurable with campaign tracking parameters
• How the etracker link generator helps
• how etracker can be linked with Google Ads, Microsoft Advertising and Facebook/Instagram

You can download the slides for the webinar and a template for a campaign matrix here.