Errors, damage, problems, hurdles and bungling

by Katrin Nebermann

Errors, damage, problems, hurdles and bungling

Web analysis can be used to observe general developments, measure the success of certain measures and identify the need for optimization. Among other things, incorrect links, form errors, aborts and bounces, abandoned shopping carts or unused content signal a need for optimization. However, the causes of negative changes in key figures such as visits, target achievement, orders or time spent visiting should also be investigated.

The alarm function in etracker Analytics takes care of monitoring and notification. To this end, we have just increased the number of adjustable alarms to 20 and expanded the available key figures to 17.

The alarms are particularly precise in connection with segmentation in order to relate changes to specific channels, pages or device types. For example, increases in 404 error pages.

There is already an alarm template for page errors. Simply call these up using the pencil symbol in edit mode:

Then enter the appropriate page title as the page name and delete the placeholder entry:

Finally, enter the correct addressee(s):

Done!