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etracker Academy – Welcome to the Competence Center for Web Controlling

Become an Expert in Digital Web Analysis

Become an expert in digital web analysis and the contact person for etracker in your company. With the etracker Academy, people in charge of marketing sales and web analysis learn how websites and online marketing campaigns can be analyzed in detail and strategically optimized. The basis for this is the systematic application of web analysis and online market research tools as well as user-experience and campaign analysis tools. People who complete the training courses at the Academy are then qualified as a Certified etracker Professional and as a Certified etracker Expert. By acquiring a 'Certified etracker Partnership', qualified employees from agencies benefit from exclusive benefits.

Certified etracker Professional

As a Certified etracker Professional you will use the analysis tools not only for statistical evaluation, but for strategic implementation as well.

Course Content:

  • Web Analytics - introduction and basic principles
  • Confident use of etracker products
  • Define successful segments
  • Reporting and charts
  • Introduction to campaign management

The certification course consists of online seminars and a two-day on-site class incl. examination in Hamburg. The certificate is valid for two years.

Certified etracker Expert

As a Certified etracker Expert you have in-depth knowledge of the etracker application, shape the integration process and derive recommendations for action based on targeted analyses. Participation is limited to Certified etracker Professionals.

Course Content

  • Web controlling based on company objectives
  • Collecting business-relevant data
  • Professionally controlling individual objectives
  • Connecting key performance indicators to business objectives
  • Structured planning and introduction of etracker Web Analytics in the company
  • Multi-channel marketing controlling using etracker Campaign Control
  • Verification and conceptual design of etracker product implementation

The certification course consists of online seminars and a two-day on-site class incl. examination in Hamburg. The certificate is valid for two years.

Questions?

If you have any questions about our etracker Academy certification courses, please get in touch with our consultants by calling +49 40 55 56 59 50. Contact us – we're happy to help.

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