etracker has become part of the JustRelate Group

by Olaf Brandt

The addition of etracker strengthens the company’s innovative power and future viability. The integration into the JustRelate digital experience platform for the areas of marketing, sales and service creates an even more comprehensive offering for digital marketing and analytics.

Berlin/Hamburg, 11.12.2026. JustRelate continues to grow and welcomes the Hamburg-based digital analytics specialist etracker as a member of the group of companies. For etracker’s customers, this primarily means continuity and future security. The range of services offered by etracker remains unchanged. At the same time, JustRelate is strengthening its location in Hamburg, investing in the further development of the product portfolio and initiating the international marketing of etracker.

etracker will continue to be offered as a stand-alone solution and will continue to build on its established strength in the area of data protection-compliant web and marketing analytics. The company has been one of the leading European providers in this segment for many years.

For JustRelate, the acquisition of etracker is an important step on the way to a fully integrated, European customer experience platform for customer relationship management, digital marketing and customer engagement. For customers, this means fast integration, additional channels, optimized use of marketing resources – with full openness, as etracker will remain independent and, as before, third-party providers can be connected with standard interfaces.

Technological openness and investment in the etracker product

The Group plans to make targeted investments in the further development of etracker. The focus areas include

• Expansion of tracking to other channels, such as email tracking
• Expansion of international product capabilities, for example through additional languages and country variants
• More comprehensive integrations with external systems and platforms
• Introduction of AI technologies for analysis and pattern recognition in tracking
• Improved support for comprehensive marketing campaign management

Particular attention is paid to compliance with European data protection and AI regulations. Companies receive a powerful, consent- and blocking-free analytics offering.

Location expansion and international presence

The existing location in Hamburg will be expanded. As a result, etracker complements the existing JustRelate locations in Paris, Berlin, Munich, Lille and Wroclaw as training and service locations. The joint platform benefits from the bundling of technological expertise and access to cross-border services.

New growth opportunities for etracker partners

JustRelate is also taking over etracker’s successful channel network and welcomes the partners. In addition to the established etracker portfolio, the affiliation with JustRelate opens up additional business opportunities for the partners. On request, partners will gain access to a broad, integrated range of solutions that enable additional sales approaches – for example in cross-selling and upselling – particularly through complementary products in the areas of web building, digital marketing, customer engagement and CRM.

Statements

Bernd Völcker, Managing Partner JustRelate:

“We warmly welcome our colleagues from etracker. With etracker, we are gaining a leading European provider of data protection-compliant analytics solutions. etracker ideally complements our product portfolio and further expands our strong position in the digital marketing market. For etracker customers, our merger primarily means even more power for innovation. At the same time, etracker strengthens JustRelate in the European market and opens up completely new possibilities for all our customers in the analysis of digital channels, campaigns and applications.”

Olaf Brandt, Managing Director at etracker adds:

“JustRelate and etracker share a common understanding of openness, technical excellence and European compliance. Being part of JustRelate enables us to further develop our product faster, open up additional markets and integrate new technologies such as AI in an even more targeted manner – with full continuity for our customers.”

About JustRelate

JustRelate, founded in Berlin in 1989, is the manufacturer of the CX Cloud, an integrated platform for digital customer relationship management in marketing, sales and service. JustRelate customers use the CX Cloud for a 360-degree view of their customers across all digital and in-person touchpoints. Over 200 employees, spread across six locations in Poland, Germany and France, develop and distribute powerful DXP, CRM, email and automation software for marketing processes. JustRelate’s software supports over 4,000 large and medium-sized companies in optimizing processes, strengthening customer relationships and efficiently designing customer experiences. Its customers include well-known brands such as L’Oréal, Sparkasse, Nestlé, Dior, Hannover Re, American Express, KFC, TotalEnergies, Lufthansa and Siemens.

About etracker

etracker is a leading provider of data protection-compliant web and marketing analytics that enables companies to gain precise insights into user behavior and campaign success – without consent in accordance with the GDPR and TDDDG and without cookies. The solution offers a wide range of functions from web and e-commerce analytics to UX insights and server-side tracking for performance marketing channels. Customers include medium-sized companies, large organizations and public institutions from a wide range of industries.