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Google Shopping CSS

Save 20% on Google Shopping Ads with etracker.

Add-on available in these etracker editions:

Pro
Enterprise

etracker is an official partner in the Google Comparing Shopping Service program (CSS for short) – and you can benefit directly from this.

To place Shopping Ads, webshops can use Google’s own CSS. However, with Google’s standard CSS, up to 20% of your Shopping bid goes back to Google. Switching to a Google CSS partner such as etracker therefore gives you more bidding power for your Shopping Ads. This advantage was introduced following an EU ruling to ensure fair competition between Google and other comparison portals.

By switching to the Google Shopping CSS from etracker, you can save up to 20% on the click price of your Google Shopping campaigns without making any changes to the setup. Your Google Shopping Ads will continue to run as usual, but with up to 20% lower CPCs.

Your benefits at a glance:

  • Lower click prices with the same setup
  • More reach thanks to CSS bonus
  • Changeover within 48 hours

The setup in the Merchant Center is uncomplicated, has no influence on existing campaigns and can be reversed at any time.

We’ll be happy to do it for you – everything is done in just a few minutes.

Example of how your ad is placed when you use etracker

Prices

ENTERPRISE account

29 € net per month


per account

49 € net per month

We’ll help you make the switch!

Monday to Friday 10-16 h

Customer Service Team

Discover more functions

Reporting

Dynamic drill-downs

Uncover relationships of any dimensions in several levels

Segmentation

Behavioral segments

Create and analyze your own segments with flexible conditions and rules

User behavior

Scrollmap

See how many users scroll how far and for how long, projected directly onto your web pages

Performance Marketing

Campaign tracking and conversion sync

Keep an eye on all channels, campaigns and ads and upload conversions to Google Ads & Co.

Data Pipelines

BI and Data Warehouse Sync

Simply connect raw data or share reporting data in Looker Studio, Power BI & Co.

Tagging

Setup for marketers

Measure events, conversions, funnels, segments without touching the source code of the page

Real-Time

Live journeys and content

Track individual sessions and journeys in real time or find the content that is currently most in demand

E-COMMERCE

Store behavior

Analyze shopping funnel and product range including check-out, vouchers, internal search, teasers and promotions