Four alarms that (almost) everyone needs

von Olaf Brandt

Not every marketer monitors their KPIs in etracker analytics on a daily basis. In most cases, this is not necessary. However, the aim is to prevent certain problems from being discovered days after they occur and causing unnecessary damage. Fortunately, there is an alarm function that can be used to be automatically informed by e-mail about exceptionally positive or negative developments. These four alarms should not be missing:

• Dramatic slump in traffic
• Significant increase in 404 error page views
• Sharp drop in conversion rates
• Very high increase in bounce rate

Depending on the fluctuations from weekday to weekday, the comparison with the previous day or the same day of the previous week may be more suitable. Depending on the normal fluctuation range, the threshold value is set in order not to trigger alarms too frequently. If in doubt, you will have to experiment a little. The graphic above shows an example of how this looks in the settings. Depending on the business model and neuralgic points, other or additional alarms may be useful, as well as a focus on special segments such as mobile devices.