With etracker Analytics, the necessary settings can be implemented very easily. There is a new item for this in the account settings:
Clicking the button „activation of non-aggregated reporting“ deactivates the display of entries in the report “Last Visitors” as well as individual order numbers as an attribute within the reporting.
Under the exception, the standard cookie blocking function can be removed and customer journeys can be recorded for all users. Thus, the data basis for statements on how many “unique” visitors have visited the website in a certain period of time and how often visitors return on average is very reliable.
Only for France?
Advantage of choice
In total, website operators can choose between four consent options when using etracker Analytics. Particularly important: three options enable consent-independent tracking and thus ensure a sufficient database for the control of marketing measures.
Our experts are happy to advise on the technical selection of the optimal consent option and, if requested, will put you in touch with legal advisors. The Customer Service Team supports the implementation of the selected option (see also our instructions for the different consent management platforms).